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21 : 06 : 19 : Weekly Debrief

Need to Know

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21 June 2019

Author: The Future Laboratory

Image: Breeze Comforter by Buffy


This week: An Islamic cultural centre, colour as a call to action, Minecraft's AR playground, an online hub for conscious wine and 100% plant-based shoes.

Colinas do Cruzeiro Islamic Cultural Centre, designed by Estúdio AMATAM, photography by Invisible Gentleman, Portugal

1. A modern cultural centre for Portugal's Muslim youth

Portugal – The Colinas do Cruzeiro Centre is a modern space designed for the young Muslim community living in Odivelas.

Designed by Portuguese architects, Estúdio Amatam, the centre is intended to promote a sense of community by serving as a hub for the sharing of Islamic culture and knowledge – beyond just worship. As such, it includes an exhibition space and a meeting room, as well as a space for the dissemination of literature, and a male and female prayer space.

Updating traditional design features such as horseshoe arches and groin vaults, these spaces are separated by abstract archways and curved forms. Speaking of the centre’s minimalist design, architect Manuela Tamborino says: ‘Religion is getting more and more oriented to the essential, to the things that really matter and bring people together.’

Similarly, we explore how the aesthetic, rituals and values of Christianity are being redefined by a younger generation in our Young Believers microtrend.

Glowing Glowing Gone by Pantone, Adobe and The Ocean Agency

2. Pantone's latest hues are a call to action

US – Pantone has partnered with The Ocean Agency and Adobe on a campaign designed to raise awareness of climate change's impact on coral.

Glowing Glowing Gone follows The Pantone Color Institute naming Living Coral as its Color of the Year for 2019. For this new initiative, Pantone and The Ocean Agency have captured three bold hues of coral fluorescence – a phenomenon that sees coral produce brightly-coloured chemicals in response to fatally high water temperatures.

‘Only a handful of people have ever witnessed the highly visual spectacle of corals ‘glowing’ in vibrant colours in a desperate bid to survive underwater heat waves,’ explains Richard Vevers, founder of The Ocean Agency. To highlight the issue, Pantone has launched a creative brief challenging artists and designers to use the colours to produce attention-grabbing work. Selected artwork will be showcased on digital billboards in Times Square, New York City, through WeTransfer’s global wallpapers, across social media and at key climate policy events during 2019 and 2020.

For more on how responsibility is being rebranded, explore our New Consciousness design direction.

Minecraft Earth

3. Minecraft launches an AR game to merge realities

Global – Minecraft Earth allows players to build creations in their physical environment.

The augmented reality (AR) version of the highly successful block-building game invites players to create structures on any flat surface, using 3D holograms, before placing their builds in life-size mode. Players can also collaborate with others to build neighbourhoods together.

The free game is similar to Pokemon Go, as it uses the smartphone as a window into the virtual world. ‘There are these moments in digital entertainment and technology, where you have not just one, but a number of enabling technologies coming online at the same time,’ says Torfi Olafsson, the game’s director. ‘It's this confluence that happens where, when you put them together, products appear that could never have appeared before.’

Read our 2019 macrotrend Programmable Realities for more on the new tools that are extending our experience of the world and facilitating an entirely new way of engaging with products.

4. Notwasted is an online hub for natural wines

Sydney – The online retailer sells wines created by organic and biodynamic winemakers, and shares the stories behind their products.

With a focus on sustainability, transparency and traceability, Notwasted aims to educate consumers, rather than just sell wines. To help its customers transition from conventional to contemporary wines, the company has created an online hub to highlight the stories and voices of winemakers, local producers and restaurateurs.

According to founder Elliot Scali, this desire to offer consumers more in-depth information on the provenance of their drink is what makes the service different from other wine delivery companies. ‘We want to provide an alternative way for people to make better decisions around wine [and to be] more environmentally conscious and sustainable,’ he explains.

As we explore in Educated Eating, consumers increasingly want to know more about the products they buy, from their provenance to their impact on the planet.

Notwasted, Australia
The Plant Shoe by Native Shoes, Canada

5. This sneaker is 100% biodegradable

Vancouver – Native Shoes has launched a sneaker made entirely from compostable plant-based materials.

The footwear brand is pioneering positive change in the industry with its Plant Shoe. The unisex style has been in development since 2017, with Native Shoes establishing the materials and techniques needed to achieve its goal of creating an entirely plant-based sneaker. Its components include textile uppers made from pineapple husks, a linen sockliner, a natural latex outsole made from lactae hevea and a lasting board made from eucalyptus pulp.

In the US alone, more than 300 million pairs of shoes end up in landfill each year, according to the brand. Of these, sneakers are the most impactful due to their use of plastic or chemically-treated components, which are tough to break down. Because of this, the brand is pledging that by 2023, the lifecycle of every pair of Native Shoes will be fully managed to ensure circular practices.

For more on how shoemakers are embracing sustainability, read our Sustainable Footwear Market.


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