20 : 11 : 20 : Weekly Debrief

type - need to know
Need To Know

This week: Gamified career training, Beyoncé’s black wellness partnership, virtual make-up for online meetings, tracking food freshness and digital literacy in a post-truth world.

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20 November 2020

Author: The Future Laboratory

Image: The Sahara by Pagerie, US


PHYD and Il Prisma, Italy

1. Adecco’s centre for gamified career training

Milan – PHYD is a digitally enhanced high street training centre designed to boost employability.

Launched by The Adecco Group, the space takes inspiration from gaming in its structure and layout, and is divided into four moment areas: Start PHYD, Training, Connection and Food. The centre’s entrance, Edge, acts as a liminal space between the street and the PHYD environment, integrating light and sound effects to uplift visitors on arrival. Meanwhile, the training spaces integrate autonomous technology features, including a 3D assessment process carried out using 360-degree glasses.

With concept and construction work by architecture firm II Prisma, PHYD aims to increase participants' engagement in workplace training and upskilling, while also elevating the traditional training environment. ‘Perforated sheet metal surfaces, copper, concrete and polycarbonate all root the experience in the physical world, while the digital layer engages the users, enhancing their experience with dynamics of self-quantification, rewards and human connections,’ explains Arianna Palano, team leader and associate of II Prisma's Worksphere team.


The future of the workplace – be it physical, digital or both – is constantly evolving, with innovations coming to the fore to help streamline employee processes, from recruitment to training and development.

Peloton, Las Vegas

2. Peloton and Beyoncé pursue race-empowered wellness

US – Fitness platform Peloton is working with singer Beyoncé to bolster health and fitness among young people at Historically Black Colleges and Universities (HBCUs).

This joint venture will span multiple years, initially gifting two-year Peloton digital memberships to 10 HBCUs. Students at these universities will have full access to the Peloton app, including fitness classes that are accessible with or without equipment. Taking the partnership further, Peloton hopes to build long-term relationships with these colleges, offering future recruitment for roles at both an internship and undergraduate level.

With music considered a central component of the Peloton class experience, both the brand and Beyoncé aim to use the initiative to 'uplift, motivate and inspire those on their fitness journeys'. Beyoncé says: 'I’m proud to celebrate the students at HBCUs… to encourage them to find and embrace their own wellness regimens.’

For more exercise and wellbeing initiatives that focus on the black community, dive into Race-Empowered Wellness.

Signature Faces, L'Oréal Paris, Global

3. L’Oréal’s latest make-up exists solely online

Global – L'Oréal Paris's virtual make-up products act as hyper-real filters for Zoom, Microsoft Teams, Google Hangouts and social media apps.

Known as Signature Faces, it offers users 10 virtual make-up looks ranging from Plump Shot, a gloss-like sheen for the eyelids and lips, to Fire Match's reddish smoky eye. Available initially on Instagram and Snapchat, users can overlay the Signature Faces filters in real time using cameras on computers and smartphones.

With more people working from home than ever before, the beauty sector is in a state of flux as bold, real-life looks are swapped for less fussy online appearances. The brand hopes that by offering this cosmetics add-on to conferencing applications like Zoom it will introduce ‘a whole new experience of modern make-up’ as a way for consumers to embrace their new digital lifestyles.

In our beauty and wellness macrotrend Recuperative Living we explore how augmented reality (AR) is empowering brands to build and retain crucial connections with customers, while conjuring product desire in the digital realm.

4. Tracking food freshness with sensorial labels

London – Start-up Mimica's tactile label acts as a spoilage marker for food and drink in order to reduce food waste.

Mimica Touch is a gel-filled tag that responds to external warmth, and uses that as an indicator of the decay levels of food. When a person touches the label to check an item's freshness, it will feel either smooth or bumpy – smoothness signifies viable food while the latter denotes food that's inedible. The label will respond at a faster rate when food reaches a temperature that is sub-optimal, such as when meat or fish is left out of a fridge.

With plans to release specific labels for juices, dairy and meat, the company’s mission is ‘radically reduce scarcity and unnecessary waste by becoming the new standard for freshness information for industry, consumers and communities all around the world’.

In Food Waste Innovation we explore other solutions tackling food waste, from the use of dyes as biomarkers for freshness to shared fridges that feed communities.

Mimica Touch, UK

5. Eyeyah! teaches children to spot fake news

Singapore – Eyeyah!, an educational platform that uses design to teach children digital literacy, has launched its latest project focused on fake news.

Featuring bright illustrations and pop culture references, each fake news topic is presented as a magazine-style print publication, social media-based activities and toolkits for teachers to use in classrooms. Challenging children through a combination of genuine and fake headlines, Eyeyah! uses visually driven quizzes to prompt critical thinking.

‘With an increase in clickbait headlines and the speed at which we receive and consume information daily, it is becoming increasingly difficult to spot the real news from the fake. Our quiz is built on a singular message which we believe kids should grasp from as young as primary school – pause to consider before assuming a headline is true or false.’

As children grow up in a digital-first world, deciphering genuine and fake information is seen as an imperative skill. In our Edu-play-tion microtrend, we uncover the ways brands are elevating both digital and analogue learning.


To future-proof your world, visit The Future Laboratory's forecasting platform LS:N Global for daily news, opinions, trends, sector specific insights, and strategic toolkits.


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