19 : 11 : 21 : Weekly Debrief

type - need to know
Need To Know

This week:  Materialising the home for 2050, targeting modern drinkers, book clubs transformed into rum ragers, a refugee camp for UNESCO World Heritage status and temperature textiles.

Powered by:

19 November 2021

Author: The Future Laboratory

Image: Music video for Sarah Klang's Love So Cruel by Double Up Studio, Sweden


Tomorrow's Home by The Liminal Space at Museum of the Home, UK

1. This exhibition materialises the home of 2050

London – Pondering how our domestic settings could look and function in 30 years, a new exhibition at the Museum of the Home points towards health-orientated homes driven by data. The Tomorrow’s Home exhibition breathes life into speculative technologies by inviting visitors to step into the imagined home of 2050, informed by research from UCL Institute of Healthcare Engineering.

Curated by public engagement consultancy The Liminal Space, the exhibition unites immersive technology, data and storytelling to situate visitors in abodes that are intuitive and responsive. Among potential innovations are a health-monitoring toilet and microbe-growing wallpaper that can help to elevate or gauge residents' moods. The exhibition draws on themes of future technology, ageing, healthcare, climate change and community, encouraging visitors to examine their own levels of comfort with technology, data and privacy.

Tomorrow’s Home animates trends explored in our Home and Family series, while demonstrating how embedded technology seen in our Neo-kinship macrotrend could play a key role in our interpersonal relationships and wellbeing at home.

Plot Wines, US

2. Plot’s retro energy targets modern drinkers

Canada – Inspired by its founders' shared love of funk and disco music and low-intervention wines, micro-winery Plot Wines seeks to subvert traditional wine branding and labelling with playfully nostalgic design cues. Purposely selected to shatter stuffy stereotypes around wine, the branding follows a new generation of winemakers seeking to modernise and demystify the sector for Millennial and Generation Z audiences.

In this vein, Plot Wines’ founders, who met while DJing, have opted for a visual identity that combines vibrant colours with retro typography. The name Plot refers to the changing roster of wine plots the brand uses for its growing seasons. Each vintage’s labelling follows suit, with icons that are a nod to the different vineyards that produce its new wines each year.

Communicating the pleasure of eating and drinking well through energetic and playful design, Plot introduces the aesthetics of our Frivolous Foods design direction into the world of wine.

Book Clubbers by Preacher for RumChata, US

3. RumChata transforms book clubs into rum ragers

US – With its Have Your Unusual advertising campaign, alcohol brand RumChata is showcasing how its rum beverages can suit any occasion – from the night club to the book club. Aiming to attract new audiences, the humorous campaign depicts a homely book club transforming into a house party, with revellers playing table tennis as they drink and discuss the their book's themes or talk about their own literary endeavours.

Made with creative agency Preacher, the spot aligns RumChata’s liqueurs with unexpected events, illustrating how its range of products can suit, if not enhance, a variety of occasions. It also signposts how alcohol brands can target drinkers entertaining or socialising at home around shared interests – the homebody economy continuing inter-Covid – rather than at a bar or club.

As revellers in the advert pontificate their book's plot development, the campaign also aligns itself with the Kindred Diners movement, which promotes convivial, pleasurable yet thoughtful eating experiences that unite likeminded strangers.

4. A refugee camp challenging Western notions of heritage

London – Eschewing dominant Western notions of heritage, the Stateless Heritage exhibition at London's Mosaic Rooms is promoting a refugee camp in Palestine as a contender for UNESCO World Heritage status.

Showcasing the vitality, culture and agency that is common to refugee camps but often denied by mainstream narratives and media, Stateless Heritage wants to subvert traditional approaches to places and architecture considered worthy of protection and celebration.

Situated near Bethlehem, the Dheishieh site is one of the world’s oldest refugee camps, with a history dating back to 1949. Photographs in the gallery present the everyday experience of life living in the camp. ‘Refugee camps are established with the intention of being demolished... Yet the camp is also a place rich with stories, narrated through its urban fabric,' explains the Decolonize Architecture Art Research (DAAR) collective, the exhibitions creator.

As globalisation continues to threaten concepts like nationality and identity, resistance movements are challenging prevailing depictions of certain cultures and communities. In line with the principles of New Bricolage Living, this exhibition expands our understanding of refugee camps, their residents and functions.

Stateless Heritage at The Mosiac Rooms, UK
Temperature Textiles by Raw Color, The Netherlands

5. These vivid textiles weave in climate data

The Netherlands – Design studio Raw Color is capturing complex climate data through colourful knitted textiles. The project, Temperature Textiles, covers temperature change, sea level rise and carbon emissions – three main drivers and results of global warming. Featuring blankets, scarves and socks, the collection uses graphs and colours to denote this climate data.

The collection’s Sea Level Blanket, for example, illustrates the observed and predicted sea level rise from 2000 to 2100, while the socks portray the rise from 2020 until 2050. Presented during Cop26 and Dutch Design Week, the collection uses engaging design mechanisms to communicate complex data and prompt viewers to find out more information about climate-related issues.

Here, Raw Color showcases how familiar visual mediums can be used as tools to effectively raise awareness and prompt action from consumers. While the climate crisis is generally presented as an intangible topic, it’s important for brands and organisations to distill complex and frightening information into accessible formats.



To future-proof your world, visit The Future Laboratory's forecasting platform LS:N Global for daily news, opinions, trends, sector specific insights, and strategic toolkits.


Want to read more?
Become a member today!

Sign up to one of our subscription packages and get unlimited access to a hive of insights - from microtrends and macro trends to market reports, daily news, research across eight industry sectors and much more.

Discover our memberships

Already a member? Click here to login