Take Me to the Lakes by The Gentle Temper, Berlin
At the Berlin Travel Festival, the trusty guide book got a much-needed update. As a travel essential that hasn’t changed in years and has struggled to compete with digitalisation, numerous exhibitors presented their modern alternatives to the show.
Publishing house The Gentle Temper brought its range of Take Me to the Lakes books, a series of minimally-designed guide books that highlight Germany’s lesser-known lakes. Its Berlin edition enables people living in the city to escape to serene spots as close as twenty minutes away. By clearly outlining routes by public transport and providing Google Maps co-ordinates, the books acknowledge that most young people looking to venture on day or weekend trips don’t have easy access to a car, and encourages serendipitous getaways.
Also taking a youthful approach to the physical guide book was Carl Goes, an independent publisher with city guides for travelling entrepreneurs. In its Berlin, Leizpig, Amsterdam, London and Kassel editions, the book provides information on how travellers can fit into the city as a local, find a job, an apartment and make friends.
US – Co-founded by executive chef Dan Barber, ‘designer’ seed company Row 7 develops, promotes and sells seeds for new strains of vegetables and grains. With products like badger flame beets – a milder beet that can be eaten raw - and experimental cucumbers, Row 7 is the first brand to connect breeders directly with chefs.
The seeds are therefore cultivated entirely around flavour, with the chefs feeding back on each of the new varieties, before they are sold to consumers in Walmart. ‘Part of the goal of the company is not only to increase the flavor of vegetables: It’s to look at how we, as chefs, can change the culture of eating,’ Barber told the New York Times.
In line with our Anti-Intuitive Cooking microtrend, brands are helping to translate the gourmet food experience from the restaurant and into the home.
Row 7 seed company, US
