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UK – Faace is a range of low-maintenance and affordable face masks, created to improve skin affected by periods, tiredness, sweat and other life stressors.
With three main products – Period Faace, Sweaty Faace and Tired Faace – were created to target ‘skin disrupted by life', resulting in one-step skincare that tackle dryness, shine or lacklustre appearance. In a nod towards the backlash against complex, multi-step skincare routines, the brand’s website notes: ‘We live in a straight-talking ‘it is what it is’ society but somewhere along the way skincare got complicated.’
With marketing similar to lifestyle brands, the brand is working to create a sense of community around skincare, using Instagram for open skincare discussions with Generation Z and Millennial consumers. Faace has also created a range of accessories, including socks and hair grips labelled with its three Faace types, available to buy in bundles according to skin needs and users’ personalities.
By catering for women’s skin concerns, Faace is tapping into the themes of Lifestage Brands – personal care companies helping to alleviate the biological inconveniences of being a woman, whether in adolescence or menopause.
US – Ancillary Equipment has launched a campaign to promote a more sustainable future around food and drink retail, bolstered by a kit of re-usable bags and bottles.
Its stripped-back Econyl sling bags, dry goods sacks, hemp tote packs and liquid receptacles can be purchased by making a pledge of £150 ($195, €179) to its website. According to Ancillary’s site, they are designed for ‘the collection and transportation of ARM [alternative route to market] food items and liquids’, with the platform also providing a directory of 290 bulk or dry goods stores in countries such as Austria, Hungary, Taiwan and the US.
The eco-focused company has created the kits to encourage thought and conversation about the supermarket chains and convenience stores that consumers come to accept as the norm. Available exclusively through its stripped-back website, Ancillary’s emotionally charged website copy also provides browsers with insight into the climate crisis.
As we explore in our Re-usable Packaging Market, growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMCG brands.
Ancillary Equipment
