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13 : 09 : 19 : Weekly Debrief

Need to Know

This week: Coming-of-age beauty, tracking travel’s waste, digital window displays, residential supper clubs and Panasonic humanises tech.


1. Plenaire is a grown-up beauty brand for Generation Z

UK – The direct-to-consumer brand reinvents the classic coming-of-age skincare rituals for a more pragmatic generation.

Plenaire aims to provide teenagers with a range of clean, sustainably designed products that meet their everyday skincare needs and encourage emotional wellbeing. With the tagline ‘take pleasure in your skin chemistry’, the range has been created for delicate and sensitive skin, and includes a gentle makeup remover, overnight blemish treatment and self-foaming cleanser.

The brand believes that Generation Z, who are maturing at an earlier age, seek beauty products that are created with consciousness in mind. In response, Plenaire is 100% ingredient transparent and sources and makes its products in the UK. While many skincare brands target this age group with a sense of playful juvenility, Plenaire hopes to stand out with its sophisticated and transparent branding.

As the Teen Beauty Market becomes oversaturated, brands are creating youthful skincare rituals fit for an age of Sensitised Living.

Get Onboard: Reduce, Reuse, Rethink, Priestman Goode, Design Museum

2. This exhibition tracks waste created by air travel

London – An exhibition at London’s Design Museum aims to raise awareness of how much waste is generated through air travel.

Presented by London-based design firm PriestmanGoode, Get Onboard: Reduce, Reuse, Rethink considers the environmental impact of aviation – from single-use plastic and amenity kits, to earphones and food waste. In order to move towards a more conscious way to travel, the exhibition explores how design thinking and material innovation can be used to address the industry’s issue of waste.

‘We want to raise awareness of how much waste is created when we travel and explore alternatives that address the supply of products and services, but also what each individual can do to lead us to a more sustainable industry,’ says Jo Rowan, associate strategy director at PriestmanGoode. By rethinking personal behaviour patterns, as well as the products and infrastructure that make up air travel today, the exhibition points towards solutions for more conscious tourism.

Selfridge's Windows of the Future, London

3. Selfridges spotlights digital products in its windows

London – For the first time, digitally rendered products are directly shoppable from the department store’s windows.

The new window displays, which are part of Selfridges’ AW19 creative campaign, The New Order, allow shoppers to scan QR codes to purchase items featured on screens. Merging the physical and digital worlds, new-season products have been 3D-scanned and digitally rendered to appear in otherworldly, animated landscapes. To create virtual displays, the store’s window design team collaborated with Digi-Gals, an all-female 3D image-making community, and motion graphic designer Christina Worner.

‘Windows used to be an advertising tool for products, but customers expect more now,’ says Emily Outhwaite, assistant styling manager ‘We’ve moved away from using traditional mannequins; instead focusing on alternative fashion forms and innovative new ways to showcase products.’

As such, the campaign reflects the extent to which digitisation offers a new route for consumers to engage with fashion brands.

4. These luxury apartments come with a live-in-chef

Brooklyn – The developer of 475 Clermont has partnered with supper club startup Resident to offer social dining experiences.

Inhabitants gain access to chefs Brownen Kinzler-Britton and Meryl Feinstein, who live in the building and cook one six-course dinner with wine pairings per month. In addition, Resident also puts on ticketed dinners and events that can be attended by the general public. Those living in the building gain exclusive access to these events at a reduced cost.

The partnership allows the chefs to forge relationships with their neighbours, opening up their home and inviting a level of engagement they would not typically experience at work in a high end restaurant, while also encouraging interactions between the rest of the building’s inhabitants.

Over the world, co-living developments are considering how to move beyond glorified halls of residences, integrating luxurious services into their offering while confronting urban challenges such as loneliness.

475 Clermont and Resident, photography by Kyle Knodell
EASE, Balance of Being, Panasonic

5. Panasonic envisions a balanced relationship with tech

Berlin – The electronics brand has debuted six near-future design concepts that combine technology with wellbeing.

Unveiled at IFA 2019, Balance of Being is a collection of conceptual devices from Panasonic that are designed to enhance our lifestyles and encourage a more meaningful relationship with technology. The series includes products such as SHOT, an AI-enabled device that uses camera sensing to understand a user’s health conditions. It then creates bespoke beverages from frozen fruit and vegetables to improve their inner and outer beauty.

EASE is a skincare device that is attached to a bed; during the night, it understands the user’s skin quality and delivers invisible infrared lighting and fine steam to elevate their skin condition as they sleep. Created as a response to high levels of stress in the home and workplace, WAVE is a smart massaging device that maps and evaluates the scalp to determine the duration, method and intensity of the experience.

Technology brands are rethinking their strategies to encourage a more balanced way of living. For more on how consumers are finding both technological and physical ways to slow down, read our macrotrend Conscious Deceleration.

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