Homer by Frank Ocean, photographed by Tyrone Lebon
US & Italy – The musician is building on his cultural influence with the launch of a luxury company called Homer. Its inaugural collection features handcrafted fine jewellery and printed silk scarves. Taking inspiration from Frank Ocean’s ‘childhood obsessions’, the colourful products – including enamelled necklaces, diamond collars and gold rings – have been collated and shot for a catalogue, with imagery photographed by Ocean and his creative collaborator Tyrone Lebon.
To bring the brand to life in a physical setting, the musician has also opened an appointment-only store within Manhattan’s New York Jeweler’s Exchange shopping mall. According to a press release, the name Homer ‘represents carving history into stone.’ By capturing his personal mindsets in this way, the artist translates his cultural influence from music to luxury goods.
As the luxury sector continues to diversify, there is growing potential for new tastemakers to add fresh products and perspectives. To discover more ways that the entertainment sector is impacting premium products and marketing, explore Luxtainment.
China – With some drinkers seeking tipples that have functional benefits, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese consumers. Dubbed For Chill, the ready-to-drink tea is made from concentrated tea powder combined with wine. Its branding, by design agency Low Key Design, features illustrations centred around characters called Fookis.
Communicating the idea of providing a relaxing and comfortable drinking experience, the Fookis are shown in a ‘weightless floating city enjoying daily urban life such as music, sports and lying around.’ Here, the brand captures the idea that drinking alcohol can induce a sense of calm and doesn’t need to be associated with hedonism or excess.
Since 2015, we’ve been tracking the rise of Tipsy Tea, as drinks brands recognise the health benefits of replacing sugar-laden mixers with natural tea leaves. Looking ahead, this category is set for growth as the ready-to-drink market evolves to usher in new opportunities for health-minded Millennial and Generation Z consumers.
KFC in collaboration with Havas Costa Rica
