featured-post
type - case studies
Case Studies
category - future consumer

Understanding your Future Consumer

How well do you really know your future consumers? Demographics give you an outline, not a portrait of your consumers. ...

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Understanding your Future Consumer

How well do you really know your future consumers? Demographics give you an outline, not a portrait of your consumers. Knowing a consumer is 35, lives in Barcelona and earns above average tells you ...

featured-post
category - luxury
sector - luxury

I-Beauty: India at the Forefront of Beauty's Future

Welcome to my monthly musing on a life – and business – spent peering into the world of luxury. Liminal Luxurian is a ...

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I-Beauty: India at the Forefront of Beauty's Future

Welcome to my monthly musing on a life – and business – spent peering into the world of luxury. Liminal Luxurian is a newsletter written by Chris Sanderson, co-founder of The Future Laboratory. His ...

featured-post
sector - food & drink

Are you ready for the Future of Drinks? Introducing our new macrotrend report, Liquid Intentions

Welcome to the era of high-performing liquids, where every drink is engineered for outcomes, anchored in identity and ...

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Are you ready for the Future of Drinks? Introducing our new macrotrend report, Liquid Intentions

Welcome to the era of high-performing liquids, where every drink is engineered for outcomes, anchored in identity and tailored to the rhythm of modern life. Fixed meals are giving way to liquid ...

featured-post

An introduction to our Strategic Foresight Intelligence Briefing

Our Strategic Foresight Intelligence Briefing (SF:IB) is the latest Human+ foresight partnership for CEOs and wider ...

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An introduction to our Strategic Foresight Intelligence Briefing

Our Strategic Foresight Intelligence Briefing (SF:IB) is the latest Human+ foresight partnership for CEOs and wider leadership teams to cut though the noise of uncertainty, and get to grips with the ...

report
macrotrends
type - trends
Trends
category - generation z

Gen Z : Global Youth Atlas

As the world becomes more accessible through social media, today’s youth are reshaping markets, behaviour and culture on a ...

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Gen Z : Global Youth Atlas

As the world becomes more accessible through social media, today’s youth are reshaping markets, behaviour and culture on a global platform. The Future Laboratory’s Gen Z: Global Youth Atlas 2026 ...

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