12 : 03 : 21 : Weekly Debrief

type - need to know
Need To Know

This week: rebranding the menopause, Chanel's virtual testers, a streetlight for Covid-safe cities, Disney’s culinary collaborations and biodegradable hotel amenities.

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12 March 2021

Author: The Future Laboratory

Image: Democratic Monument by Adam Nathanial Furman


Womaness, US

1. Womaness makes holistic menopausal care accessible

US – Female wellness brand, Womaness has launched a comprehensive line of products to treat menopause in a more holistic way.

The line is comprised of13 individual products that sooth symptoms including vaginal dryness, hyperpigmentation and mood fluctuations. The items range from eye creams to daily supplements for low libido. Womaness is taking a more comprehensive approach to the problems this life stage faces, with beauty and sexual wellness products, rather than focusing solely on health issues.

With a mission to be as accessible as possible, Womaness’ prices span from £6.50 (€7.60, $8.99) to £24.50 (€29, $34.99) to be inclusive of women with varying incomes. The brand has partnered with retailer Target, to ensure Womaness is attainable across the US. ‘It was always part of our strategy to create the best product, but at accessible prices, that’s the intersection we’re really trying to achieve,’ explains Sally Mueller, co-founder of Womaness.

Discover more brands taking an inclusive approach menopausal care in our Rebranding the Menopause market.

Chanel Lipscanner, Global

2. Chanel’s Lipscanner digitises beauty discovery

Global – The luxury brand has unveiled a new mobile app, Lipscanner, which uses augmented reality (AR) and artificial intelligence (AI) to facilitate at home lipstick selection.

The app offers AR technology integration, which allows consumers to virtually try-on Chanel lipsticks, alleviating the need for in-store samples. Lipscanner also claims to take into consideration the user’s skin tone by implementing AI-enabled analysis of facial imagery, in turn ensuring that the shade is matched to the user.

With in-store product discovery halted and concerns about hygiene still present, this innovation enables beauty consumers to find new products without requiring physical samples. ‘[Lipscanner is] the closest thing to applying lipstick in person,’ explains Cédric Begon, director at Chanel Fragrances and Beauty’s Connected Experience Lab.

Using AI and AR, brands can elevate the beauty experience by offering tech-enabled try-ons. Explore more on the rise of smart beauty in our macrotrend Algorithmic Beauty.

Urban Sun, Studio Roosengaarde, The Netherlands

3. A sanitising streetlight instils hope in public gatherings

Rotterdam – Design agency Studio Roosegaarde is proposing a sanitising streetlight to protect against Covid-19.

Dubbed Urban Sun, the innovation takes inspiration from sunlight and is the result of scientific research into the use of UVC light to effectively sanitiseviruses. The concept aims to enhance the safety of meeting others outside during the inter-Covid period – instilling positivity around the future of outdoor gatherings.

According to designer Daan Roosegaarde, Urban Sun could be deployed at public locations like train stations, schools and plazas safer for social meetings. He says: ‘Suddenly our world is filled with plastic barriers and distance stickers, our family reduced to pixels on a computer screen. Let’s be the architects of our new normal and create better places to meet.’ The first iteration of Urban Sun will launch alongside the Erasmus Bridge in Rotterdam.

This design innovation also serves as a call to action for businesses and governments to improve the safety of public environments. While we previously spoke to Dan Roosegaarde to find out why clean air should be a key consideration for brands, the focus is now shifting to hygiene concerns.

4. Disney’s culinary collaborations celebrate Asian flavours

US – Disney has collaborated with food and drink brands Omsom and Sanzo to mark the launch of its latest film, Raya and The Last Dragon.

To celebrate Disney's first Vietnamese princess, the media conglomerate has partnered with the Asian-American brands on two separate product tie-ins. Omsom has created a limited-edition Raya-themed sampler featuring sauce blends such as Vietnamese lemongrass barbecue and Thai larb. Meanwhile, seltzer brand Sanzo is running a price promotion for its Asian-inspired beverages that 'invites you to take your taste buds on a journey through the flavours of Asia while celebrating the release of Disney’s Raya.'

By partnering with Omsom and Sanzo, Disney is using food and drink to introduce the film's audience to other aspects of Southeast Asian culture. At a time when cinemas worldwide are shuttered, the collaborations also aim to elevate the at-home viewing with dishes and drinks that can be enjoyed while watching the film.


Media companies are increasingly collaborating with food and drinks brands to create a multi-layered entertainment experience – something we explore in our Media Kitchens microtrend.

Sanzo, US
Green Box, On Materia, Sweden

5. This Earth-friendly amenity kit reduces hotel waste

Sweden – Sustainable design collective OnMateria has created an eco-conscious toiletry kit to help hotels embrace the circular economy.

The Green Box is made from bio-sourced, bio-based and compostable materials, which allows it to be industrially recycled and organically composted. Its contents, a toothbrush, comb and razor, are stored within colour coded seals which indicate to the guest how to sort the items before discarding. When composted, the biogas produced can power a standard LED light bulb for over 27 hours, with the remaining organic matter to be used as soil fertiliser.

With the environmentally friendly kit, OnMateria aims to tackle plastic waste issues within the travel and hospitality sector, much of which can be attributed to excessive amenities in hotels. ‘The hotel industry has the opportunity to transform itself post-Covid,’ says Ela Nouraud co-founder of OnMateria. 'Something as small as amenity kit can make a big difference.’

Innovations like the Green Box present an opportunity for the hotel industry to re-evaluate their complimentary amenities. Discover more green alternatives in our Hotel Toiletries Upgraded report.


To future-proof your world, visit The Future Laboratory's forecasting platform LS:N Global for daily news, opinions, trends, sector specific insights, and strategic toolkits.


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