Afterpay Key for Keys to NYFW by Afterpay, US
New York – Buy-now, pay-later provider Afterpay is partnering with New York Fashion Week to transform access to the event using non-fungible tokens (NFTs). As part of the partnership, five New York designers – including Jonathan Simkhai, Kim Shui, and AnOnlyChild – will grant access to their shows and unlock experiences, gifts, and benefits to consumers who purchase a branded NFT key costing £87 ($100, €101).
There will be 50 keys available for each designer, with 250 NFTs in total. Customers who purchase the Keys to NYFW will have the option to choose between an ‘IRL NYFW Experience’ or a ‘Designer Keepsake’, which will include a tangible item from the company. Both cryptocurrencies and conventional credit cards are accepted as payment methods, meaning customers don’t need to be crypto-savvy to purchase the digital product.
With a reasonable price point and the ability to purchase them with FIAT currencies, the NYFW keys represent how fashion brands can use NFTs to reward their fans and customers with exceptional products and experiences.
United States – Image sharing and inspiration platform Pinterest has soft launched a new collage app that’s taking TikTok by storm. Currently invite-only, Shuffles allows users to cut out and layer photos with animation effects to create short videos, which can then be shared.
Gen Z users have seized on the creative potential of the tool, sharing expressive ‘aesthetic’ moodboard videos via the mobile app’s easy-to-use editing features. The animation tools allow users to bring images to life, making them rotate, pulse and spin.
As well as allowing users to create good content for TikTok, the app drives traffic to Pinterest, with users able to click on objects featured in a Shuffles collage taking them to Pinterest or to the retailer’s website. With the app still in early access, the element of exclusivity is also driving interest, with users only able to get access to the app by getting an invite code from a friend who already has it.
The app continues to do what Pinterest does best – helping people to create moodboards and collect ideas – while also adapting to the rise of video sharing on social media, providing a perfect example of an Elastic Brand.
Pinterest, US
