09 : 07 : 21 : Weekly Debrief

type - need to know
Need To Know

This week: Redesigning for mental health care, babycare for melanin-rich skin, unpacking chemical misconceptions, AR biodiversity and natural products for intimacy.

Powered by:

9 July 2021

Author: The Future Laboratory

Image: White Upland by Wutopia Lab, Huzhou, China


Projects Office for Child and Adolescent Mental Health Services (CAMHS)

1. Youth-led feedback redesigns mental health care

Edinburgh – Architecture firm Projects Office has purposely eschewed medical cues in refreshing a space for young people receiving mental wellbeing treatment.

It is behind the welcoming update of a design-led unit for Child and Adolescent Mental Health Services (CAMHS) at Edinburgh’s Royal Hospital for Children and Young People. Intentionally avoiding conventional medical cues, Projects Office considers the unit to be a ‘healing space’ rather than a hospital. Through geometric shapes, curves and gender-neutral colours, the environment encourages play and relaxed interactions, alongside private areas for conversation.

To inform the interior, Projects Office worked directly with children, parents, clinicians and carers. ‘At a time of stretched NHS funding and increased demand for mental health services, we believe that good design is a powerful and cost-effective healing tool,’ says James Christian, architect and co-founder. ‘We also believe that asking patients, staff and parents what they really need and want from healthcare spaces leads to richer, more useful spaces.’

With growing demand for mental health services – in particular for young people – Modern Therapy responses are emerging to better meet their needs.

Proudly, US

2. Babycare formulated for melanin-rich skin

US – Proudly is responding to a gap in the market for babycare that caters to diverse and melanin-rich skin tones.

Recognising the need to formulate products beyond a one-size-fits-all approach, the brand offers products suitable for the specific needs of young, black and brown skin. The brainchild of actress, activist and author Gabrielle Union and her husband Dwyane Wade, Proudly has been co-created with the help of Pamela Cholankeril, a former director at Estée Lauder Companies, and dermatologist Naana Boakye, who helped to formulate products for the brand.

‘It is imperative that skincare brands take into account the structural and functional differences in melanated skin prior to formulating skin care products' says Boakye. 'If not, the ingredients in the products can cause skin irritation, hyperpigmentation, or possibly exacerbate an existing condition.’

While we’ve previously identified the ways that beauty brands are Reclaiming Black Beauty, there is growing opportunity to combine these learnings with the needs of different life stages.

Everything Is Chemicals by Deciem

3. Deciem unpacks chemical misconceptions in beauty

Canada – Addressing a common reticence towards chemical-heavy beauty, skincare brand Deciem is bolstering customer understanding through an awareness campaign.

Its Everything is Chemicals campaign seeks to help customers better understand beauty formulas and breakdown misconceptions that chemicals are harmful to their skin. Through a video explainer, the brand argues that many people fear the unknown, something that the industry has utilised to drive fear-mongering marketing.

As such, Deciem is leveraging the knowledge of its team of scientists to teach customers the truth about the natural origins of chemicals and combat unclear definitions of ‘clean beauty’ in the industry. ‘What is it about defining a substance by its chemical composition that makes it ‘unclean’ when compared to its common name?’ questions the brand. ‘What makes vinegar and baking soda cupboard staples, but acetic acid and sodium bicarbonate dangerous substances?’

By taking a more transparent approach to ‘clean’ beauty, Deciem is showing how our trend for Honest Products is evolving, moving from packaging into marketing language.

4. An AR video game improving real-life biodiversity

London – Graduate designer Christoph Dichmann is using an augmented reality (AR) video game format to improve the biodiversity of urban spaces.

The game, titled The Butterfly Bridge, invites players to collect biodiversity data through their camera phones, using a plant recognition tool that allows users to identify existing butterfly habitat and food plants. This information is then shared with that of other players, allowing them to co-create travel corridors and habitat spaces for butterflies.

By moving through various levels of the game, players also become representatives of butterfly species on the UK red list, while contributing to biodiversity improvements in physical environments. ‘In this way, they become an easily identifiable proxy for the natural world in this ‘phygital’ rethinking of biodiversification strategies,’ explains Dichmann in a press release.

As we identify in our Natural Foundations trend within Equilibrium Cities, future city streetscapes will evolve to improve biodiversity and access to nature to bolster citizens' wellbeing.

The Butterfly Bridge by Christoph Dichmann
The Essensuals by LBDO, Australia

5. LBDO’s intimate products prioritise natural ingredients

Australia – LBDO is challenging existing sexual wellness products by promoting the importance of natural ingredients.

Its debut range, dubbed The Essensuals, features an organic and vegan lubricant and massage oil as an alternative to artificial formulations. The water-based lubricant uses aloe vera and kakadu plum and quandong – ingredients that are hydrating and high in antioxidants. Meanwhile, the brand’s multi-use massage oil blends the oils of kakadu plum seeds, coconut, jojoba and sandalwood to create a lightweight and non-greasy texture.

‘The whole sexual wellness industry, I’ve learned, is really unregulated – you can use any material or ingredients in the products – and I couldn’t believe that, because it’s something you’re putting on your delicate skin or inside your body,’ explains Rachel Baker, founder of LBDO. ‘So I wanted to have a whole suite of products using only natural ingredients.’

To discover why and how sexual wellness is becoming a key pillar in people's wellbeing, delve into the trend of Pleasure Health within Synchronised Care.



To future-proof your world, visit The Future Laboratory's forecasting platform LS:N Global for daily news, opinions, trends, sector specific insights, and strategic toolkits.


Want to read more?
Become a member today!

Sign up to one of our subscription packages and get unlimited access to a hive of insights - from microtrends and macro trends to market reports, daily news, research across eight industry sectors and much more.

Discover our memberships

Already a member? Click here to login