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5 April 2019

Author: The Future Laboratory

Image: Microsoft rebranding by Microsoft and Tendril

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This week: A bar-inspired dental practice, Burger King debuts a plant-based Whopper, a series of luxury sci-fi chapters, the future of printable make-up and an introduction to our latest macrotrends.

The Urban Dentist by Studio Karhard. Photography by Stefan Wolf Lucks, Berlin

1. The Urban Dentist is a bar-inspired dental practice

Berlin – The dental office was designed by Studio Karhard, the designers behind infamous nightclub Berghain.
Owned by three young dentists who wanted to re-imagine the dental experience for modern consumers, The Urban Dentist more closely resembles a bar or concept store than a clinic. The space uses materials such as stainless steel, concrete, marble and backlit glass, which is programmable, meaning that lighting can be altered.

According to its founders, the dental practice uses contemporary design to distract from the sometimes anxious experience of visiting the dentist. ‘We wanted to create an atmosphere where patients could feel relaxed and fearless,’ they tell Dezeen. ‘So we tried to avoid typical dentist colours like white and glossy surfaces.’

To see how health brands are re-inventing oral hygiene, read our microtrend Dental Rework.

Impossible Whopper for Burger King

2. Burger King debuts plant-based Impossible Whopper

US – The fast food chain is introducing the Impossible Whopper burger, made with a vegetarian patty from the start-up Impossible Foods.

The limited-time product – promoted with the tagline ‘0% Beef’ – makes Burger King the first coast-to-coast fast-service restaurant in the US to serve Impossible Foods’ plant-based patties. While Burger King is initially making the Impossible Whopper available at 59 restaurants, the company plans to expand to every branch in the US if the Impossible Whopper trial is successful.

‘I have high expectations that it’s going to be big business, not just a niche product,’ Fernando Machado, Burger King’s chief marketing officer, tells The New York Times. A national roll-out across the company’s 7,200 locations would signal the largest expansion opportunity for Impossible Foods to date.

Earlier this year, Impossible Foods presented a new version of its meat-free patty at CES 2019, marking the first time that a food company exhibited at the event. Now, as a new generation of meat-free products enter the market, Burger King is demonstrating the extent to which plant-based alternatives are evolving to compete with their meat counterparts.

The Unexpected world of 13, Undecember by Gentle Monster in collaboration Ugo Bienvenu

3. Gentle Monster releases a series of sci-fi chapters

South Korea – The luxury eyewear brand is exploring a future in which reality and fantasy coincide.

The campaign, entitled 13, comprises a series of chapters that will be released over the course of the year. For its first chapter, which was released in January 2019, digital artist Frederik Heyman created provocative dystopian scenes featuring 3D rendered characters. For its latest release, Gentle Monster partnered with artist Ugo Bienvenu to create a series of animated episodes.

Each chapter expands on a sci-fi narrative imagined by the brand, which explores ideas such as what our world might look like if the moon became disconnected from the planet and a 13th month, dubbed ‘Undecember’, was added to the calendar year. The films show the environmental changes the event would cause, including a loss of gravity, meaning that people would be forced into extreme survival.

Luxury brands are increasingly stepping away from heritage-themed marketing and are instead exploring themes associated with science-fiction and dystopia.

4. Seymourpowell imagines the future of printable make-up

UK – The studio has created a concept design for a make-up printer that replicates beauty looks from the internet.

The Élever device, which looks like a hand-held mirror, functions as a printer that combines 3D fabrication, facial recognition technology and AI-powered image analysis to apply make-up. Inspired by the influence of social media, the concept for Élever was created as part of Seymourpowell’s research into the future of beauty.

Tapping into the popularity of beauty vloggers and influencers, Élever will allow users to download looks seen online and print them directly onto the face without having to buy new products or learn how to apply them. By selling make-up looks online for direct download, influencers and brands could even use the printer as an additional revenue stream, according to Seymourpowell.

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal. For more, explore our Algorithmic Beauty macrotrend.

Élever by Seymourpowell
GIF from Resilience Movement animation by Inferstudio for The Future Laboratory

5. Macrotrends 2019

Every year, we publish three global macrotrends on our trends intelligence hub, LS:N Global. These are designed to provide practical strategic foresight into how brands can prepare for the next decade.

This year, our three macrotrends – Uncoupled Living, Resilience Culture and Programmable Realities – explore how resilience is needed to make our brands more agile, living alone more empowering, and the ways in which we shape reality more complex, flexible and multi-faceted.

These trends are designed to embed resilience into your organisation and provide practical strategic foresight into how you can prepare for the next decade. Visit our new microsite to read more about each of the macrotrends.


Become member of our trends platform LS:N Global and get access to daily news, opinions, trends, sector specific insights, reports and strategic toolkits.

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