5 April 2019
Author: The Future Laboratory
Berlin – The dental office was designed by Studio Karhard, the designers behind infamous nightclub Berghain.
Owned by three young dentists who wanted to re-imagine the dental experience for modern consumers, The Urban Dentist more closely resembles a bar or concept store than a clinic. The space uses materials such as stainless steel, concrete, marble and backlit glass, which is programmable, meaning that lighting can be altered.
According to its founders, the dental practice uses contemporary design to distract from the sometimes anxious experience of visiting the dentist. ‘We wanted to create an atmosphere where patients could feel relaxed and fearless,’ they tell Dezeen. ‘So we tried to avoid typical dentist colours like white and glossy surfaces.’
To see how health brands are re-inventing oral hygiene, read our microtrend Dental Rework.
US – The fast food chain is introducing the Impossible Whopper burger, made with a vegetarian patty from the start-up Impossible Foods.
The limited-time product – promoted with the tagline ‘0% Beef’ – makes Burger King the first coast-to-coast fast-service restaurant in the US to serve Impossible Foods’ plant-based patties. While Burger King is initially making the Impossible Whopper available at 59 restaurants, the company plans to expand to every branch in the US if the Impossible Whopper trial is successful.
‘I have high expectations that it’s going to be big business, not just a niche product,’ Fernando Machado, Burger King’s chief marketing officer, tells The New York Times. A national roll-out across the company’s 7,200 locations would signal the largest expansion opportunity for Impossible Foods to date.
Earlier this year, Impossible Foods presented a new version of its meat-free patty at CES 2019, marking the first time that a food company exhibited at the event. Now, as a new generation of meat-free products enter the market, Burger King is demonstrating the extent to which plant-based alternatives are evolving to compete with their meat counterparts.
South Korea – The luxury eyewear brand is exploring a future in which reality and fantasy coincide.
The campaign, entitled 13, comprises a series of chapters that will be released over the course of the year. For its first chapter, which was released in January 2019, digital artist Frederik Heyman created provocative dystopian scenes featuring 3D rendered characters. For its latest release, Gentle Monster partnered with artist Ugo Bienvenu to create a series of animated episodes.
Each chapter expands on a sci-fi narrative imagined by the brand, which explores ideas such as what our world might look like if the moon became disconnected from the planet and a 13th month, dubbed ‘Undecember’, was added to the calendar year. The films show the environmental changes the event would cause, including a loss of gravity, meaning that people would be forced into extreme survival.
Luxury brands are increasingly stepping away from heritage-themed marketing and are instead exploring themes associated with science-fiction and dystopia.
UK – The studio has created a concept design for a make-up printer that replicates beauty looks from the internet.
The Élever device, which looks like a hand-held mirror, functions as a printer that combines 3D fabrication, facial recognition technology and AI-powered image analysis to apply make-up. Inspired by the influence of social media, the concept for Élever was created as part of Seymourpowell’s research into the future of beauty.
Tapping into the popularity of beauty vloggers and influencers, Élever will allow users to download looks seen online and print them directly onto the face without having to buy new products or learn how to apply them. By selling make-up looks online for direct download, influencers and brands could even use the printer as an additional revenue stream, according to Seymourpowell.
As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal. For more, explore our Algorithmic Beauty macrotrend.
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