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02 : 08 : 19 : Weekly Debrief

Need to Know

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2 August 2019

Author: The Future Laboratory

Image: Year & Day, US


This week: Multi-sensory meditation, radio’s 80s redux, Printworks merges realities, Nike targets recovery running and salvaging K-beauty retail.


1. Wave makes meditation multi-sensory

US – The start-up uses music for a new approach to meditation and mindfulness practices.

Sitting at the intersection of technology, music and wellness, Wave’s two-part system provides a multi-sensory, music-guided meditation experience at home. The kit includes a vibrating bolster pillow and custom, over-ear headphones, plus a subscription-based app for streaming original, genre-less music. Used together, these elements are designed to make meditation more immersive.

Breathing exercises and more than 80 original tracks available via the Wave app sync with the vibrating bolster to allow users to feel each beat and breath. ‘We want to make some noise in an industry of silence by creating an immersive at-home experience that's fun, positive, and empowering,’ reads the Wave website. ‘We're here to elevate your state of mind, one track at a time.’

By putting music at the core of its wellness offering, Wave reflects how music is emerging as the next frontier for health and wellbeing. Look out for our Music as Medicine microtrend, launching on LS:N Global soon.


Poolside FM rebrand

2. Poolside FM gives radio a nostalgic makeover

Global – The radio station has reworked its website to mimic a kitsch 1980s operating system.

Poolside FM, which is known for streaming feel-good summer music, has redesigned its website to provide a new – albeit retro – radio experience. The website, founded by Marty Bell and re-designed by Niek Dekker and developer Lewis King, draws inspiration from '90s-era Mac operating systems, allowing listeners to interact with its desktop-style menu and icons.

In addition to listening to the radio, users can watch Poolside TV, scroll through a nostalgic version of Instagram, buy merchandise or even join a live online forum dubbed a ‘guestbook’. Visitors to the site can even change the desktop theme or download Poolside FM wallpaper to their computer.

As well as rethinking the notion that radio cannot be both audio and visual, Poolside FM is tapping into consumers’ hunger for Netstalgia.

Printworks London AW19 campaign by OMSE

3. Printworks augments the nightclub flyer

London – The music venue has unveiled a billboard campaign that combines 3D typography with augmented reality (AR).

Created by design agency OMSE, the series of interactive, typographic designs come to life when viewed through a phone camera via the Printworks’ AR app. Viewers can use the app to interact with the imagery, exploring it from various angles for a three-dimensional billboard experience.

The designs are inspired by the machinery of the printing process, in a nod to Printworks’ heritage as Western Europe’s largest printing factory. The project is one of the first applications to show how AR and interactive typologies such as Weird Type can be combined with traditional out-of-home advertising.

Explore our macrotrend Programmable Realities to see how technology is being used to transform advertising formats into digital consumer touchpoints.

4. Nike's new cushioning system favours active recovery

US – Nike Joyride is the latest proprietary innovation in the company’s diverse range of cushioning platforms.

The Joyride system, which made its debut with the release of the Nike Joyride Run Flyknit, uses thousands of tiny beads to absorb impact and create a dynamic footbed that moulds to the wearer’s foot. Made from a co-polymer of plastic and rubber, the beads are placed in four pods that align with the foot’s natural pressure points. According to Nike, this allows the beads to expand in all directions, providing a unique sensation comparable to ‘running on bubbles’.

‘We’ve proven that we can make runners faster with some of our other models, like the Nike React, but we also know that not every runner is looking to break their personal record or to run a marathon,’ says Kylee Barton, senior director of Nike Running Footwear. ‘We also know that recovery runs are important for elite runners on days off, and they need something to make that a little easier on their body.’

To learn how recovery is an increasingly essential part of exercise regimens, read our Active Recovery microtrend.

Nike Joyride
Villa de Mûrir by Collective B, Seoul

5. This K-beauty store doubles as a production studio

Seoul – Villa de Mûrir is a cosmetics store and branded content studio targeted at Chinese tourists.

Designed by Collective B, the retail space comprises four areas across two floors, including a multi-brand Beauty Select Shop, a make-up station, a café and a production studio for YouTube beauty content-creators.

In a market flooded with K-beauty competitors, Villa de Mûrir has found its niche by offering local Korean brands targeted at Chinese and Japanese tourists. The experience-driven store also serves as a base for the Mûrir brand, which will subsequently be exported to other Asian markets.

Although K-beauty growth is reported to be slowing in both South Korea and international markets, Villa de Mûrir hopes that an experiential retail concept rooted in digital creation and community will boost the market’s reputation.


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