The pandemic has prompted a radically introverted way of being and a re-evaluation of our social circles – and this has happened virtually overnight. We are all being forced to become more comfortable in our own company. This has brought our most recent set of 2030 macrotrends into sharp focus – researched and written pre-Covid-19 – and fast-tracked the timeline from 10 years to five.
For this reason, we believe that strategic foresight is the most valuable tool you can adopt to identify and chart a course for future growth and long-term prosperity. By enlightening a business challenge with knowledge of these future scenarios, we ensure our clients are forewarned and forearmed against changes in the consumer landscape, allowing them to start implementing strategies now that will help them to thrive in the long term.
Strategy has been working directly with global brands and businesses for 10 years to turn our foresight into the key strategic decision-making tool that enables clients to align their current business objectives with these futures.
For recent clients who have engaged in our strategic programmes, our bespoke Foresight Framework tools have enabled them to explore these trends, signals and shifts, and this has already placed these brands and businesses at an advantage to approach these transformative times strategically.