As Candour recognises, Black beauty brands and consumers throughout the diaspora are returning to traditional, ancestral ingredients used by generations before them.
Taking centre stage are Moroccan argan oil, baobab oil, chebe powder and mango butter from the African continent, while Jamaican black castor oil, moringa oil and coconut oil are star ingredients from the Caribbean. Belle Bar Organic’s Chebe Powder Growth Hair Mask, for example, takes direct inspiration from the ancient beauty ritual widely practised by the Basara Arab women in Chad to maintain long, thick, strong hair.
Liha Beauty helps Black beauty shoppers connect with their heritage through its West African-derived body products. Its Ose Gidi soap – Yoruba for ‘real soap’ – takes a modern approach to traditional African black soap, while the Asé Rollerball fragrances are inspired by three traditional female Yoruba deities.Using only ‘fresh and organic superfoods that have been tried and true for centuries by our ancestors’, Terra-Tory’s soaps and body butters are formulated to treat eczema and sensitive skin. Shea butter, plantain and patchouli essential oil are used alongside other ingredients of West Indian origin – enabling users to seamlessly integrate heritage practices into modern-day routines. ‘When I was concepting Terra-Tory, I went back to my roots and re-evaluated my core values,’ says Kim Waldropt, its founder. ‘I wanted to create a product that elevated natural healing and herald back to the practices that my mom had mastered so many years ago.’
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