13 November 2019
Author: Rhiannon McGregor
Why was it so important to you to integrate AI into the process in a creative capacity?
As a designer, I’m always looking for new ways to push my design process further, and technology has allowed me to go further than I thought I could. I was captivated by how this AI algorithm was creating its own shapes – they are designs I would never have come up with. The moment that we join forces with AI, it updates our own intelligence too. At the moment, AI is being used for a lot of menial tasks in marketing, for example, but I believe it has a lot to offer creatively as well. In the future, we will be able to get much further than we are now by using AI.
It will also help us to be more original. In fashion currently, I feel most people are just making a copy of a copy. Fashion brands copy everything they see and in my opinion there’s little creativity left, except among really exceptional designers. The discussion about where the computer ends and the human begins is just so interesting to me because it goes to the core foundations of what it means to be creative. Would a computer ever be able to be as creative as we are? Or should we even compare ourselves to computers? Is it a completely new understanding of what creativity is? I’m very keen to explore these aspects.