00 : 00 : 00

26 : 07 : 19 : Weekly Debrief

Need to Know

Powered by:

26 July 2019

Author: The Future Laboratory

Image: Holo-Scandinavian by Six N Five


This week: Sugar-free sweetener, whole-body skincare, visualising the impact of flying, Pinterest's wellbeing resources and slow tourism.

Swoon, US

1. Swoon sets out to redefine sweetener

New York – The brand has launched a new liquid sugar substitute naturally sweetened with monk fruit.

Swoon’s first-of-its-kind sweetener feels, tastes and acts like simple syrup, meaning it can be used to sweeten a variety of hot and cold beverages, from tea and coffee, to cocktails and lemonades. According to the brand, Swoon can be swapped for refined sugar or syrups on a 1:1 ratio.

The product contains zero sugar and is an all-natural alternative to artificial sweeteners, such as sucralose and aspartame. Instead, Swoon’s natural sweetness comes from monk fruit, a melon that has zero glycaemic impact and is safe for diabetics. In fact, developing a product that doesn’t raise blood sugar was key focus for co-founder Jennifer Ross, herself a Type 1 diabetic.

As consumers – particularly Generation Z – try to reduce their refined sugar intake, food and beverage brands must consider their sugar-free offerings.


Wake Up Droplets, Saint Iris Adriatica

2. Symbiotic bodycare inspired by the Balkans

London – Wellness-inspired skincare brand Saint Iris Adriatica has developed a brightening serum for both face and body.

The brand’s Wake-Up Droplets are the latest addition to its line of whole-body skincare – or what it refers to as symbiotic bodycare – which uses naturally active ingredients inspired by the Adriatic Sea. Containing vitamin C for its antioxidant properties, as well as prebiotic pomegranate enzyme and Adriatic mountain daisy extract to target pigmentation, the gel-like serum is intended to be used all over.

Further blurring the lines between skincare and bodycare, the packaging design reflects the Balkan's spas and apothecaries, while offering a gender-neutral, contemporary take on its Adriatic heritage. As such, Saint Iris Adriatica demonstrates how brands are developing more efficacious formulas and highlighting the benefits of a body-centric approach to skincare. For more, read our Rethinking Bodycare microtrend.

Shame Plane, Sweden

3. Shame Plane calculates the startling impact of flying

Sweden – The interactive platform allows people to see the environmental impact of air travel, with constructive advice on the lifestyle changes that can offset their journeys.

Shame Plane lets users input the start and end points of their journey, with the platform outlining the square metres of Arctic ice that the equivalent journey will melt. A trip from London to New York, for example, equates to the loss of 6.6sqm of ice, and would require 5.2 years of sustainable travel to offset.

Rather than leave users feeling frightened by the impact of their journey, however, the site offers practical advice on how to offset it against lifestyle changes, such as reducing food waste, to going car-free or even vegetarian. Created by graphic designer Victor Ginsburg Müller, the idea for the platform was established after he became increasingly aware of flygskam – or flying shame – and the growing global conversation around the negative impact of air travel.

As we look to the 2020s, travel and hospitality brands have an opportunity to use such data to transform their operations, taking a Conscious Tourism approach.


4. Pinterest rolls out wellbeing resources for users

San Francisco – The visual discovery engine is launching a collection of emotional wellbeing activities for stressed, anxious or unhappy users.

Debuting in the US via the Pinterest app, users will see a prompt to explore a series of resources when they search for relevant key words, such as ‘stress quotes’ or ‘work anxiety’. These resources will look different from other content and users’ interactions with these activities will be private and not connected to their account.

The guided activities were created with the help of emotional health experts at Brainstorm, the Stanford Lab for Mental Health Innovation, in addition to advice from Vibrant Emotional Health and American's National Suicide Prevention Lifeline. They will include tools and advice to help people relax, as well as self-compassion exercises, with each resource designed to be an interactive way to improve mood.

According to Pinterest, the aim of providing wellbeing activities is to address a broader spectrum of its users’ mental health needs, while creating a more compassionate online platform.

Path of Perspectives, Snøhetta, Innsbruck

5. Snøhetta uses architecture to propose slow tourism

Innsbruck, Austria – The Path of Perspectives introduces 10 structures to highlight the unique features of an alpine trail.

Snaking along the Northern Limestone Alps, Snøhetta’s architectural interventions are designed to blend seamlessly into the surrounding landscape. By allowing visitors to experience the alpine mountains from different perspectives, the structures encourage people to spread equally throughout the area, rather than gathering at a single viewing point.

The 10 elements, each shaped from Corten steel, are inscribed with quotes from Austrian philosopher Ludwig Wittgenstein. ‘The words invite visitors to take a moment and reflect, both inwardly and out over the landscape, giving a dual meaning to the path of perspectives,’ reads the studio’s press release.

As travel becomes cheaper and tourist numbers grow, Snohetta is offering a solution to the overtourism epidemic by discouraging crowding.


Get in touch to learn more about The Future Laboratory’s products and services

How can we help?