Dissolving Bottle by BBDO Guerrero, Philippines
Philippines – Creative agency BBDO Guerrero is rethinking the design of shampoo bars, with its Dissolving Bottle project.
Taking inspiration from the silhouette of plastic bottles used for liquid shampoo, it has re-worked the shape of shampoo bars to make them more intuitive to use. This zero-plastic design offers a sustainable alternative to packaged hair products, while the new, familiar shape aims to attract more people to give shampoo bars a try.
To inspire other personal care brands to make eco-conscious products, the creative agency is offering The Dissolving Bottle idea to brand partners, who can then customise the design to reflect their own identities. Meanwhile, BBDO is also offering to supply moulds for the shampoo bars at cost to artisanal producers in the Philippines, helping to support community livelihood projects.
Through this project, The Dissolving Bottle is taking a philanthropic approach to its environmental efforts – aiming to promote a wider mindset shift towards sustainability for brands and consumers. In a similar vein, we have previously seen how a simple soap re-design can promote positive hygiene habits.
UK – For its latest campaign, small business accelerator Huckletree commemorates the perseverance of start-ups during the pandemic.
Created by design agency Otherway, the To Be Continued… campaign showcases the milestones achieved by its community of start-ups. This includes accomplishments from companies such as Hylo, which launched a sustainable running shoe; edtech firm MEL Science, which secured a round of investment from Huckletree’s investor introductions; and disruptor bank Starling, which extended its services to offer bounce-bank loans during the inter-Covid period.
By highlighting these triumphs, Huckletree demonstrates how the pandemic has fostered a new wave of innovation for its members. ‘After a year dominated by bad news, we wanted to shine a spotlight on the incredible stories of success that have come out of the Huckletree community during the last 12 months,’ says Stuart Finlayson, partner at Otherway.
With the pandemic galvanising companies into thinking, reacting and changing at a moment’s notice, brands’ ability to adapt is now an indicator of success. Uncover more on these flexible business models in our new macrotrend Elastic Brands.
To Be Continued… by Huckletree, UK
