Revere, New York
New York – Revere is a new range of plant-based pre- and post-workout supplements with a focus on long-term health benefits rather than short-term gains. In line with Upstream Eating, the start-up taps into nutritional expertise to help improve physical performance, incorporating familiar superfoods like green tea, beetroot and sweet potato.
The protein supplement market is expected to show significant growth for the foreseeable future, reaching $21.5 billion by 2025 but as co-founder Jasper Nathaniel explains, many of the products currently on the market offer a hit of energy at the cost of ‘intense jitters and terrible crashes’.
‘We’re certainly not wrong for wanting more energy or better results faster,’ Nathaniel told Business Insider. ‘But it would probably be a lot healthier to avoid the supplements that cause jitters and crashes and have an ingredient list full of things we can’t pronounce.’
France – Fashion house Hermès is expanding its perfume offering with a new range consisting of eaux de toilette and essences de parfum scents. Part of its Hermessence collection, the oil-based essences de parfum mark a departure for the brand, which has until now only created the lighter eaux de toilette. Intended to be worn either as a base for other fragrances or on their own, the fragrances add an additional layer to the ritual of putting on perfume, an idea explored in our Multisensory Beauty microtrend.
The musk-based scent profiles, Cardamusc and Musc Pallida, draw on cardamom and iris oils, both of which are known for their wellness properties, including use as a decongestant. In line with Psychoactive Scents, as the wellness and beauty sectors become increasingly entwined, brands are exploring new ways to combine the properties of essential oils with high-end scents.
Hermessence by Hermès, France
