What is Scenario Planning?
Scenario planning is all about what could happen rather than what will happen, exploring possible, probable and preferable futures If forecasting is about identifying the new and the next, scenario ...
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Futures Understanding your Future Consumer Futures Generation Alpha 2030 Futures The Future of Sport and AI: 2025 Brand The Rise of the Expert Influencer Food Bacardi Cocktail Trends 2026Fine Dining Redefined
A number of new restaurants are transforming the future of fine dining, helping it to shed connotations of exclusivity through community-orientated initiatives Drivers: what’s happening The impact of ...
How can luxury brands thrive in the wake of global uncertainty?
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The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jewellery retailers In this month’s Futures 100 ...
Meet the Experts : Joe Portman
This month, we’re chatting with our senior strategist, Joe Portman, to discuss how he helps brands to use defined trends and foresight for growth, a typical day in the life at The Lab and the trend ...
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