In 2022, the beauty sector will witness labelling innovations that ensure openness about ingredients, sustainability and clinical efficacy. Platforms connecting restaurants and chefs with food enthusiasts are digitising, democratising and diversifying expertise around dining and hospitality.
Among luxury brands’ campaigns, reliable and knowledgeable idols are replacing vacuous ambassadors, while youth-facing brands are enlisting cross- sector experts to guide a new generation of graduates as they take trepidatious steps into the world of work.
Indeed, 2022 is tipped to become the year of the expert. While global societies have adapted and repaired in the past year, now brands must be more vocal and visible than ever in their conversations and collaborations with consumers.
It is time to push back on post-truth politics, refute climate change deniers, and more strategically champion expert advice, specialist opinion and evidence- based claims and call-outs.
We hope that this report and webinar collection inspires you to continue to make a better future happen.
In this year's Future Forecast 2022 collection, featuring a PDF trend report and access to an hour-long webinar, you’ll discover 50 cross-sector trends and innovations, 10 industry disruptors, and the directions to monitor according to The Future Laboratory’s analysts.