In 2021, Selfridges launched its wedding packages. Tell us the thinking behind this.
We recognise that people think of Selfridges as a place they want to spend the day. And what better way of spending your ultimate day – the day that you're always going to remember – than by doing it in Selfridges? The fact that you can come to Selfridges [in London], get your hair and make-up done, buy or rent your dress, and enjoy our other services, felt like a great opportunity. You can have your entire wedding party kitted out through Selfridges too. You can also enjoy the most amazing wedding breakfast or dinner at one of our restaurants.
From weddings to wellbeing services, is there an opportunity for more retailers to operate as venues, with events for different life milestones?
Yes, especially as retailers start to understand more about customers’ needs and the importance of social spaces in people’s lives. There are so many milestone moments that can happen in a place like Selfridges, whether it be the wedding, the engagement ring or buying your first pair of smart shoes. The fact that there's already been these milestone moments suggests that we can continue to build on that and work with communities to bring them to life. As we start to know our customers better, we will start to have much more of a two-way dialogue, and we will start to get a better understanding of what they really need.
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