28 July 2022
Author: Martin Raymond and Harry Jameson
Wellbeing is about therapeutics and using ingredients like CBD, mushrooms (yes, from chaga to psilocybin) and even their more shamanistic counterparts such as peyote or ayahuasca to promote a better understanding of mind, body, spirit and, crucially, energy optimisation.
For the moment, while many of these psycho-therapeutics are still being tried, tested and challenged commercially, his new company, Pillar Wellbeing, focuses on what he refers to as ‘the three guiding pillars of Synchronised Care and wellbeing – movement, nutrition and recovery’ with a core focus on energy and how we need to refract everything from food and exercise to sleep through its increasingly important lens.
‘We’re using exercise and gym packages to get people back to the office,’ he says, wearing his chief wellness officer of Pillar Wellbeing hat. ‘But we’re completely misunderstanding the role of wellness in the corporate arena. This isn’t about the fun office effect, but about unlocking energy within individuals, teams, a room, or building to optimise creativity, culture, overall life performance.’
It’s the same, he says, when it comes to Luddite gyms, spas and wellness hubs. And to prove his point he’s about to open a state-of-the-art Pillar Wellbeing brand experience at the new multi-million-pound apartment complex that The Raffles hotel group is opening in the Old War Office buildings along Whitehall.
Here your wellness regime can be tracked 24/7 – ‘sleep being a new territory that needs to be explored and mastered’ – with a view to optimising your overall cognitive function, but also – and this is Harry’s next big thing – with a view to managing the ageing process, which is Silicon Valley’s next big Grail quest.
‘At the moment, I believe we can use the tools and technologies we have to give the 65-year-old the energy of a 25-year-old.’ ‘I’m for that one,’ I tell him. But soon, he believes, even that may become obsolete as we recontextualise age in terms of a degenerative disease that can be cured, rather than a cast iron inevitability that must be endured, like the sweaty residue of our former Prime Minister.