Hyped hospitality: Frame and Carlyle Hotel, Ritz Paris
Capitalising on the iconic identity of New York hotel The Carlyle, fashion retailer Frame teamed up with the hospitality brand to create a collection of wardrobe basics in 2021. Taking inspiration from the hotel’s home city of New York in the 1970s, the capsule features t-shirts, hoodies and baseball caps, with many emblazoned with The Carlyle’s crest and logo.
Later in the year, the brand continued to explore the intersection of retail and hospitality, launching an even bigger collection with the Ritz Paris, which was sold through Net-A-Porter and Harrods. Speaking about the collection, Erik Torstensson, co-founder and creative director of Frame, says: ‘We wanted to create a collection which brings our customer the elevated experience of the Ritz Paris, but an off-duty version.’
Decadent amenities: Soeder and Hôtel Amour
Elsewhere, beauty brand Soeder is raising the bar on conventional hotel amenities through its collaboration with French boutique hospitality chain Hôtel Amour. Together, the two brands created the Soeder and Hôtel Amour soap, a result of a shared vision for adventurous experiences and high-quality products. Drawing on the tenets of Decadence Hotels, the soap is inspired by iconic Negroni cocktails, glamour and the sensation of enjoying late-night hedonism. Balancing both play and purpose, the soap is made entirely from natural ingredients, such as saponified, cold-pressed oils from organic farming, wheat protein and honey.
