24 January 2022
Author: Carmela Vecchione at Box1824
When it comes to perceptions and emotions, ideals of masculinity continue to affect how men actually feel about themselves and others. A poll of 20,000 Brazilian men by lifestyle and education platform Papo de Homem shows that 72% of respondents have been taught not to show any weaknesses.
A growing number of initiatives are now emerging to deconstruct ingrained attitudes and help men to embrace and face their vulnerabilities. In Colombia, Bogotá’s culture office has launched Calm Line, a hotline fighting violence against women, which encourages men to call and speak to psychologists to better understand and control their emotions and actions. In its first 10 months, almost 2,000 men called in. Similarly, Grupo Reflexivo de Homens – the Male Reflection Group – is a behavioural ‘rehab’ service for men fined by law after offences against women. The programme's male participants discuss their role in society, using it as an educational space for men to unlearn their toxic beliefs, start afresh and carry forward a new perspective.
Elsewhere, private consultancy MEMOH – a play on ‘memo’ and ‘homem’ – seeks to promote gender equity in corporate environments, giving companies and their employees access to similar ‘reflective groups’ that promote conversations on healing and evolving attitudes. So far, MEMOH has worked with Netflix, Facebook, Ambev, among other companies in Brazil.
Sign up to our trends intelligence platform LS:N Global and get unlimited access to a hive of insights - from microtrends and macro trends to market reports, daily news, research across eight industry sectors.