Beyond this increase in gardening and floristry as popular hobbies, consumers are also looking to nature to bolster their physical and mental health.
In response, brands are harnessing its many benefits through innovative products that repackage the medicinal qualities of flowers. One brand doing this is cosmetics brand Florasis, which draws on ancient Chinese practices to create health-enhancing make-up products. Offering items including foundation, lipstick and eyeshadow, Florasis elevates its make-up with flowers and herbal extracts that are known to aid skin health.
Elsewhere in the wellness sector, supplement brand Flomacy is using flower essences to support people in overcoming common emotional barriers. Its floral drops, which can be taken by adults, children and pets, are formulated to dispel negative emotions like anxiety, frustration and lethargy. The Clematis Vitalba flower, for example, is used in the brand’s Focus drops to bring daydreamers back to the present moment, while Olea Europaea is used in the Calm remedy to help people recover from physical exhaustion – particularly after an illness.
‘Flower essences aren't new. They've been administered since the 1930s,’ explains Hannah J Knight, founder of Flomacy. ‘I'm still amazed to this day that so few people use flower remedies to overcome common emotional barriers. That's why I started Flomacy.’ The brand currently offers six pre-made tinctures, as well as additional services such as remedy assessments and therapy sessions.
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