25 May 2022
Author: The Future Laboratory
The financial services (FinServ) industry sits on the precipice of significant transformation. Changing customer expectations, technological innovation, global disruption and new business models will propel a decade of change set to redefine the industry for good. For the marketers supporting banks, asset managers, payment companies and more, the opportunities are boundless as the realities of a newly emerging environment are realised.
As FinServ firms plan forward, looking to seize the post- pandemic opportunity, they now face more than a changing world of work. Now their challenge expands to include increasing geopolitical instability, rising inflation and climate change, alongside ongoing technological advance. For marketing leaders, being primed to tackle disruption while finding long-term advantage is key.
As the pandemic has shown, this disruption can drive positive transformation.
To explore the future of FinServ marketing, we cast a list of global Finfluencers – leading voices from the worlds of FinServ, marketing and beyond – who are disrupting differently and making a better future happen.
From innovators, activists and change-makers to technologists, industry leaders and futurists, the Finfluencers featured in this report have helped us to uncover a series of transformative trends and opportunities for FinServ marketers to harness across the next decade.
Meet the experts featured in our Finfluence report and help put yourself one step ahead of key FinServ trends.
DISCOVER THE FINFLUENCERS
We’ve identified a number of drivers and trends that will propel change and innovation in the future of FinServ marketing for the decade ahead. Key trends include:
: Post-Purpose Brands - Future-facing FinServ firms are embracing imperfection, and taking realistic, honest and iterative approaches to communications.
: The Authenticity Equation - Lack of trust and the over-availability of information digitally are driving a desire for authenticity as people seek trusted human voices.
: The Great Reshuffle - People across the globe are rethinking how and why they work, and prioritising flexibility and fulfilment – with FinServ firms set to help facilitate this future.
: Reformation Generation - Gen Z are embarking on a new era of collaboration with brands as they seek to work together to re- assemble, rebuild and decentralise society, and expect to have a role in how entities like FinServ firms operate.
: Community Connections - FinServ firms are embracing a new era of community as they harness the potential of peer-to-peer networks, provide forums for socially connected customers and empower communities to help each other thrive.
: Betterverse Building - As the metaverse explodes in popularity, FinServ firms are entering a new era of limitless immersive engagement set to transform the future of marketing.
This is just a snippet of The Finfluence Report. Click below to download the full report PDF.
READ THE FULL REPORT
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