With this provocation in mind, who is the Ice Runner NFT aimed at?
We are trying to influence political figureheads and rally community. We're trying to get people to understand that the fashion industry is [a major] polluter. Digital fashion is not the silver bullet, but maybe it can solve part of it. When you look at the supply chain, it can help with the innovation process as well as research and development. The other aspect relates to why people are buying fashion at the moment. For us, we're very concerned by landfill. We're not anti-fast fashion, per se, we're anti-landfill.
Why is the metaverse an ideal space for experimenting with environmentally friendly fashion?
The metaverse uses the power of creativity to be disruptive and make people think. It can offer a new mode of expressing activism. For us, the hardest thing is how to create noise in this space and make it accessible. It meant we had to find the right platforms and find ways to make it a sustainable project.
Now, as MYAMI's community grows, we're exploring the idea of memberships and loyalty schemes. There are also opportunities for future partnerships with other brands or creators. Ultimately, we want to keep people constantly updated and aware of the changing form of the Ice Runner. It’s an icon, in a way, for everything that we do.
NFTs have been criticised for their heavy carbon footprint. How are you addressing this?
There is a misconception that all NFTs are bad. I’d like to use an analogy relating to cars here: with the blockchain, there’s the idea of Proof of Work (POW), which is like a petrol car, and Proof of Stake (POS), which is like a hybrid car. And then you have Proof of History (POH), which are new protocols that are low energy.
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