Foresight Programmes

Using our trends intelligence platform and our futures expertise, we collaborate with you to build a picture of the future around a hierarchy of key global drivers, macrotrends, micro-signals and category themes through a multi-method approach, which includes: 

1. Identifying new ideas shaping global culture – we draw on our network of experts and cultural navigators in key markets to ensure a global and debiased perspective in our horizon-scanning, highlighting market relevance and key nuances in the regions you care about.
   
   
2. With the goal to build a practical and visually engaging framework – we translate all foresight research into a strategic framework, with clear implications and opportunities to be used across key teams and regions.
   
   
3. Blending our intuition with analytics to create a data-driven, shared vision of your future – we always bring it back to your business, with key actions related to your products, services, in-store concepts and experiences.

This is a dynamic strategic tool. Clients use it to sharpen the business decisions already being made today. They also use it to validate and de-risk innovation plans with the evidence to continue to invest in niche opportunities.

Inevitably, they will feel more comfortable thinking about the future and therefore more confident to act sooner – the mindset needed for change.

Are you ready to explore the new ideas shaping culture and categories around the world  and embed more informed decision-making into your business?