18 February 2022
There are essays, certainly, but there are also deep and prescient meditations on the key topics of the day – health, wellness, equity, degrowth, decolonisation, intersectionality, climate and social injustice – the reason I also suggest that she should add futurist to her many titles and activities. All are topics, I remind her, that she has been writing and thinking about in her own work for the past five years, while the mainstream and the corporate world, which she dips in and out of, deemed them to be marginal.
When I received my own copy, I quickly emailed Georgina my thoughts, letting her know that it is rare enough to find such insights in most publications, so a unique blessing indeed to find them in one.
Jump cut to 2022, and these are the topics every individual, brand, business or corporation needs and attempts to embrace and deal with. On this subject, she is resoundingly clear. Brands, she says, need to step up, step in and understand the role that collectivism, consensus and accountability will play in their future development and success.
But – and this is a big but – success, as she defines it, may no longer be about efficiency, extended productivity, the race to more, but could, as we’ve been looking at on LS:N Global in trends such as Post-purpose Brands, or in communities like our tweenage Zalphas, be about degrowth, a less aggressive pace, and most importantly, more measured ways to fulfil our lives and restore balance.
Finally, as Georgina mentions in our episode, and I would echo, she is keen to hear from brands, businesses and organisations who want to collaborate with her on the next phases of The Slow Grind project and conversation – with their internal teams, external clients and messaging – as well as co-partnering on the next edition of the book.
For all of her characteristics, embodied experiences and skill she is certainly one to continue to watch out for, keep an eye on, and most importantly, support as an individual that is genuinely committed to challenging and positively affecting our creative industries.