To engage with growing consumer communities rather than just individuals, these are the actions brands will need to take to navigate a neo-collective future.
Key thought-starters for brands and businesses:
Consumer: Coordinate collaboration over consumption
How do the ways in which you show up as a brand – whether that’s your store, marketing strategy, product or service – actively benefit and bring value to the broader community and culture?
Culture: Advocate for community agendas
How can your brand’s marketing and messaging account for the cultural nuances of collectivism, and amplify an individual community’s agenda rather than appropriating or pushing your own motives?
Business: Promote civic collectivism
As a business, what role do you play in driving collective progress and leaving society in a better state than you found it?
Our team of strategists have developed a wide-ranging set of strategic decision-making tools to help provide future-first solutions for our clients. If you would like to discuss how our Redemptive Diets macrotrend could support future planning for your brand, or if you have any questions about embedding our macrotrends into your business, send us a message at firstname.lastname@example.org. We look forward to accelerating into the future with you.
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