The cooling formula of Boscia’s Cryosea Firming Icy-Cold Cleanser is a result of the brand’s patented Cryosea blend, made with red algae, sodium hyaluronate, sea kelp extract, sea water and AHAs. These ingredients are known for their soothing effect and provide a cold-as-ice experience that helps to tighten, firm and plump skin in preparation for additional skincare steps.
To reap the benefits of the cleanser, users create a lather on the face for 15 seconds and then rinse, which triggers the cooling sensation. According to Boscia, skin is left clean, cool and tingly, and ready for other skincare products. 'It’s like a wake-up call in the morning for your skin – you can really feel the icy-cold come to life as you lather it on to your skin,' explains Lan Belinky, co-creator of Boscia.
Australian skincare brand Synth Labs Int’l is taking a playful approach to cryo-beauty application with its Chill! Formula: Grass product, which mimics a popsicle. Sold as a kit for at-home application, users fill a silicone mould with a topical treatment that comprises a grass jelly and powder. After freezing for four hours, the frozen formula isn't eaten but applied over the skin, taking on a serum consistency. It is then massaged onto the face for three minutes and left for 20 minutes to soak in.
The Chill! product's key ingredients include algae, snow mushroom, aloe vera, hyaluronic acid and cica grass, reported to calm acne breakouts, reduce redness and inflammation, and give an overall hydrated appearance. According to Dani Andre, the brand's co-founder, the product is a response to changing environmental conditions: ‘We’re constantly moving between drying, air-conditioned spaces to the steaming hot outdoors so I started freezing my serums initially for a quick cool down to help de-puff my hot and irritated visage.'
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