: What is your favourite way to unwind?
Running and yoga are my go-to activities to help me feel energised and more in tune with myself. I’ve also recently discovered knitting, which seems to really help slow my thoughts down after a busy day at work.
: Your go-to working snack and after-work tipple?
I tend to mostly snack on fruit in the mornings, and then reach for dark chocolate or baked goods in the afternoons. I’m not a big drinker, but I occasionally have a light rosé or fruity cocktail after work.
: What was your Plan B career?
When I was younger I had big dreams of being a fashion editor or stylist, but these days my Plan B career would be something like a yoga teacher, florist or full-time cat sitter.
: What trend are you most excited about for the year ahead?
It’s too hard to pick one! I’m super-excited to see how Hyperphysical Stores develops, and the creative ways that retailers are going to bring new life into their stores.
More generally, though, I’m really looking forward to seeing how brands will begin to tune into the youth trends that we explore in The Zalpha Reckoning. Marketers and trend forecasters have been hyper-focused on Generation Z for many years, so it will be fascinating to see the generational nuances that will come with new youth-focused products and initiatives.
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