As people exchange individualism for collectivism, here’s how this movement is manifesting in local communities, creating new networks of hospitality and care.
Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances that are decentralising industries and redistributing power at scale.
: Humanity Hospitality
Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
: Salon Confidantes
Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon services.
It’s not just offline spaces that are being reconfigured by collective thinking. As new innovators enter Web3 and the metaverse, we could see in a future in which we roam the web in groups.
Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.
: Crowdsourced Companions
Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.
: Crypto Dining Clubs
Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.
These trends are transforming the way brands, agencies and retailers operate. Explore how the businesses of tomorrow will move away from transaction in favour of new systems of consumption and marketing.
: Next-door Commerce
Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.
: Barter Brands
Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers trade items for access to their goods or services.
: A post-demographic future
Generational terms like Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the future – or holding us back?
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