Next-generation personal care brand Very Good Light, which recently expanded from editorial content to launch Good Light, a skincare brand designed for all gender identities and skin types, included snow mushroom extract as a key ingredient in its latest product launch: the Moon Glow Milky Toning Lotion. Touted as similar to hyaluronic acid for its hydration properties, founder David Yi highlights that ‘whilst hyaluronic acids are potent, snow mushroom will get into every crack, crevice and pore to help hydrate efficiently’.
According to the website, snow mushroom holds ‘1,000x its weight in water in particles smaller than hyaluronic acid to penetrate and hydrate’. This combination of snow mushroom and alpha hydroxy acids (AHAs) gently removes dirt, oil and make-up from skin while also maintaining moisture and radiance.
Creating skincare products for people of colour, Eadem’s guiding concept is Smart Melanin Beauty, a term the founders conceived with the help of women of colour chemists and dermatologists. The products are tested on skin of different shades to ensure they’re safe for everyone.
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