If we look at the ways brands are developing their flagship stores today we can see one distinctive theme: a uniting storyline that proposes new ideas. The hyperphysical store of the future is therefore a simple one: a deeper purpose with more meaningful, embodied moments.
Key thought-starters for retailers:
1. Apply proprioception theory to create a fulfilling in-store trip
Can you draw on neuroscience to design retail trips in harmony with services that encourage people to interact with their environment, products and themselves in a deeper, more intimate way?
The Post Service space, for example, is dedicated to helping people manage feelings of grief, with the intention that its interior design can support mental and emotional responses. The carefully calibrated clinic, designed by Danish studio Tableau, uses furniture, lighting and colour theory to help boost psychological health.
2. Use digital to empower hyperphysical experiences
Can you blend the best of digital innovation, including sensing devices, spatial audio and motion design to create a responsive store that could nudge shoppers onto a more exciting path to purchase?
Look to technology giant Google, which recently unveiled the new Soli project, a system that is able to read your body language without the use of a camera. The company suggests that the future benefits of this technology include reducing feelings of being overwhelmed by devices, offering the potential to make retail interactions more human and less intrusive.
3. Elevate the experience of ‘try before you buy’
Can you encourage more adventurous purchasing, with multi-dimensional experiences that allow customers to test product functionality and claims in a hyper-real environment?
Take inspiration from Nike, which built a cutting-edge, multi-sensory weather simulator in its Paris flagship store that transports clients to different climatic environments for product testing. Visitors could also generate a customised video of their try-on experience as a souvenir of their 3D teleportation.
Our team of strategists have developed a wide-ranging set of strategic decision-making tools to help provide future-first solutions for our clients. If you would like to discuss how our Redemptive Diets macrotrend could support future planning for your brand, or if you have any questions about embedding our macrotrends into your business, send us a message at firstname.lastname@example.org. We look forward to accelerating into the future with you.
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