Pixy by Snap Inc, US
US – The social networking and camera company is introducing its second piece of hardware, a pocket-sized drone called Pixy. Positioning the device as a ‘friendly flying camera’, Pixy is an accessible selfie tool that has been designed to complement its social media platform Snapchat.
The easy-to-use device can float and orbit at the touch of a button, and be recalled when a user turns up their palm. Its wireless functionality also allows users to easily save their photos and videos in their Snapchat profile, catering for social media users in a convenient and playful way that doesn’t require technical expertise. ‘We first created Snapchat as a new way to use the camera for self-expression and communication,’ says Snap. ‘Today, we're taking the power and magic of the Snap Camera to new heights.’
It's key to note that Pixy arrives on the market at a time when young people are re-embracing in-person socialising, and will be seeking more fun ways to capture their shared experiences.
UK – Recognising that younger generations are feeling overwhelmed by skincare, the beauty brand is unveiling a microbiotic range for customers aged 12 to 15. Unlike Barbara Sturm’s existing collections, which focus on areas such as anti-ageing, the range aims to help balance sebum levels through microbiome science.
The Microbiotic Collection features a cleansing balm, hyaluronic anti-blemish serum, face cream and stinky pimple treatment. To bolster education about skincare, the brand also plans to connect with young beauty buyers through its online skin school and college ambassador programme. Through the curated product range and educational tools, Barbara Sturm is providing a targeted solution for young consumers navigating the beauty landscape. ‘Most brands’ approaches are so aggressive to the skin and create long-term problems for teenagers,’ says Barbara Sturm. ’You can prevent all this if you do the right thing from the beginning, by listening to trusted advice and using good products.’
With this younger range, the cult beauty brand is demonstrating the importance of science-backed ingredients – and education – when reaching Generation Z.
Barbara Sturm Microbiotic Collection, US
