The Future Fit Index was created because businesses are increasingly dealing with the uncertainty of accelerating sector disruption and are keen to be ahead of emerging consumer needs.
Working with The Effectiveness Partnership and YouGov UK, The Future Laboratory analysed a selection of brands against six critical behaviour patterns, ranking them in order of fitness to compile the 100 most future-fit brands in the UK today.
The six behaviours are:
Do you take a long-term view to imagine, anticipate and execute change?
Are you committed to evolving, improving and developing new products and services?
Being able to quickly adapt by having the right finances and processes in place to respond to changes.
Are you conscious of the environmental and ethical impact of your business, and are you committed to minimising negative impacts?
Do you have a compelling purpose and positioning that engages internal and external audiences?
Do you support employees in their desire to improve, optmise and better themselves?
When looking at your business through the lens of these six critical behavioural patters, does it look future fit?