Creating an EQ-Commerce eco-system doesn’t happen overnight. Here are some thought-starters for retailers to consider as they prepare for a new era of EQ-Commerce:
Honour the privilege
The next decade will be defined by permission and privilege when it comes to harnessing your customers’ data for personalisation. What value exchange can you offer your customers to make them feel as if you perceive them not just as consumers, but also as individuals?
Harness your inner creator
As people turn increasingly to recommendation media, they will be looking to retailers to offer them new formats for discovery. Rather than relying on social media platforms, how can you create and own the social commerce experience in your own channels?
Find humans in the algorithm
As artificial intelligence becomes even better at analysing and recommending products and services, human-in-the-loop interventions will become even more important. What human touchpoints could you offer to ensure your personalisation feels intimate, intuitive, individualised and interconnected – the four I’s of future retail?
Technologies and disciplines are converging in ways that make shopping less about a transaction and more about a predictive, proactive and positive conversation. The future of retail is Intuitive, Intimate, Individualised and Interconnected. By using EQ-Commerce and technology to build highly personalised relationships with customers, retailers will, in turn, see increased loyalty and higher profits.
Our team of strategists have developed a wide-ranging set of strategic decision-making tools to help provide future-first solutions for our clients. If you would like to discuss how our Redemptive Diets macrotrend could support future planning for your brand, or if you have any questions about embedding our macrotrends into your business, send us a message at email@example.com. We look forward to accelerating into the future with you.
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