12 : 05 : 23 : Weekly Debrief

need to know
product design
health & wellness
category - fashion
category - female futures
sector - food & drink
type - need to know
Need To Know
category - design
category - mobility
category - sustainability
sector - health & wellness
sector - youth

This week: Private jet pet transport, microbiome-focussed products, the newest streaming platforms, Loewe’s ReCraft store and handbags made from crisp packets.

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12 May 2023

Author: The Future Laboratory

Image: Marram Montauk, US



1. Private jets are a safe haven for pet transport

UK – K9 Jets, a private jet charter company from Birmingham, England, addresses a growing concern among pet owners who wish to travel with their animals without the hassle of flying commercially. Its inaugural flight took off at the end of April 2023, carrying onboard 10 humans, nine dogs and a sphinx cat.

Pet owners have long been frustrated with the challenges faced when trying to transport their pets. Commercial flights have a complicated set of rules that vary by airline. Service animals –not considered pets – can be in the cabin, but others must travel as cargo. Even animals that can fly inside cabins must fit under the seat in front of the passenger, a rule that most pet owners have found arbitrary, according to The New York Times. Pets transported in cargo face fluctuating temperatures, poor ventilation and inappropriate handling.

Private jet services have stepped in to offer a solution. Some allow dogs under 150 pounds to sit on an aircraft seat, while others don’t levy extra charges for pets on a passenger ticket. Companies are also helping clients navigate country-specific laws and gather accurate documents. These seats do not come cheap, however, with a price tag that can run into thousands of dollars, even for domestic journeys. As discussed in our Pet Hospitality microtrend, new pet owners are ready to travel post-pandemic and actively seek animal-friendly services.

2. Dover Street Market creates space for microbiome-focused products

Paris – Kind To Biome, the new seal of assurance that certifies beauty products and ingredients are gentle to the microbiome, is entering its first retail partnership with Dover Street Parfums Market (DSPM). Kind To Biome was founded in Stockholm in 2022 with the objective to make all personal skin and scalp products microbiome-gentle within the next five years.

In May 2023, DSPM will host an installation showcasing brands and products that have been certified by Kind To Biome, and will focus on building insight on and awareness about skin and scalp care. Featured brands include Haeckels, Tiny Associations, The Neu Co and Pelegrims. The Paris store’s installation is the first of its kind and aims to showcase products that work with the billions of micro-organisms on the skin.

‘Scientific findings related to the skin and scalp microbiome make an undeniable case for the essential role it plays in maintaining skin health,’ says David Koo Hjalmarsson, co-founder and CEO of Kind To Biome.

KIND TO BIOME® and Dover Street Parfums Market, Sweden and France
Maison Pixel

3. Maison Pixel’s undies turn bums into newest streaming platforms

Portugal – Underwear expert Maison Pixel has joined forces with creative agency Atlantic New York to create undies that turn bums into screens. The technology consists of a specially designed Instagram filter compatible with all iOS and Android devices that can activate the undergarment’s chroma-key colour. Any content can then be projected on a green screen derrière.

A study from the General Social Survey claiming that 26% of American adults did not have sex at all in 2021 inspired the project. With rising phone usage and binge-watching in bed reducing couples’ libido, Maison Pixel wanted to create a new kind of watching experience by bringing partners closer together. The campaign shows how simple it could be to watch a baseball game, a western or the Moon landing on a partner’s backside.

In Isolated Intimacy, we previously analysed how new services similar to Maison Pixel’s tongue-in-cheek green screen underwear redefine the meaning of intimacy in a post-pandemic world.

Loewe ReCraft, Japan

4. Loewe opens its first ReCraft store

Japan – Spanish luxury house Loewe has opened a ReCraft store in Osaka, Japan, with the aim of repairing and restoring bags. ReCraft is part of Loewe’s commitment to the long-term viability of its hand-crafted bags.

The store offers repair services as well as a range of woven leather baskets and pockets made from repurposed surplus materials from previous seasons. Loewe said the company is still in the early stages of its regenerative journey, which began in 2019 with the launch of its first Eye/Loewe/Nature collection. This served as an experimental laboratory for more sustainable practices and has allowed the brand to lower its overall CO2 emissions by 25%.

According to the brand’s press release, ‘Loewe ReCraft is about the joy of craft beyond the new. It is a commitment to breathing fresh life into long-cherished possessions.' We address the growing demand for right-to-repair products in our Six Tech Brands Developing DIY Repairable Devices report. It is a trend accelerating across industries – especially in fashion, which is known for its unsustainable practices.

Stone & Mason, UK

5. Stone & Mason introduces handbags made with recycled crisp packets

UK – Established by a mother-daughter duo in 2018, Stone & Mason added a series of limited-edition bags made with hand-woven recycled crisp packets to its collection in March 2023. Hand-weaving experts in Colombia use the upcycled raw material via the Artesanias del Atlantico initiative promoting and supporting local artisans. The latter crocheted five designs of totes and bucket bags available online as part of the Crisp Collection for between £135 ($170, €155) and £245 ($310, €282).

Designers Susan and Holly aimed to 'turn trash into treasure' while staying true to their brand motto of selling bags filled with branded products and valuable gadgets. Anyone acquiring the metallic Grace Bucket Bag, named after Grace Jones, will receive the bag made with recycled plastic crisp packets, a portable phone charger, a lip balm, earring backs, silk tie side knickers, gum, a perfume atomiser and a tongue-in-cheek British made bag of crisps with biodegradable packaging.

In Food Waste Innovation, we previously looked at how, from food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents various opportunities for all industries, from sunglasses manufacturers like Ashaya to fashion designers like Stone & Mason.


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