Discover our sector hubs below and get industry-specific research that will make your business better prepared for tomorrow. 




With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business.



Beauty & Wellness

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness focused on phygital rehabilitation.



Luxury & Hospitality

As the world ground to a halt in 2020, the pandemic proved the fragility of a luxury sector that is reliant on physical spaces and the individuals who seek out these places.



Food and Drink

The image of health is changing as the food-as-medicine movement evolves to fit modern lifestyles. As our appetites become more holistic, we are reaching new levels of understanding about how diet affects our mental, emotional and physical wellbeing.



Media & Youth

2020 has changed the way the next generation of consumers think about societal change. With traditional media no longer holding the power it once did, new opportunities are arising for brands intent on challenging the status quo.




At The Future Laboratory we define macrotrends by using intuition, our experience and data. Every year we publish over eight global macrotrends on LS:N Global. Become a member and learn about the major shifts in consumer behaviour.


LS:N Global

Get to know your future consumers and understand how to use global trends and market shifts to your advantage

LS:N Global is the subscription-based foresight and consumer trends intelligence service by The Future Laboratory. Packed with original trend research, analysis, market intelligence and qualitative insights, LS:N Global provides business professionals with the confidence to make informed decisions about the future.

Members of the service get exclusive access to the consumer trends defining tomorrow’s cultural landscape, and the early adopters, innovators and start-ups driving global change across eight industry sectors. Explore verticals such as: News, Trends, Markets, Behaviours, Design Directions, Consumer Tribes, Reports and much more.


Creative Activations

Explore our foresight-powered microsites, strategic games and far futures scenarios created by our team of in-house designers. 


Reformation Generation

The year 2020 has brought great disruption to the lives of Gen Z, but what exactly does this mean? We’ve designed a zine to dig deeper into how they have responded and adapted to the chaos.

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Project Earth

We partnered with Selfridges for its new Project Earth Sustainability initiative. We hosted a three-part Instagram Live takeover and commissioned three new animations to promote it across social media.

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Retail Services

With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business. We commissioned an illustrator to create a video that explores retail’s evolution.

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Recuperative Living

The  Covid-19  pandemic has created concerns about hygiene, wellbeing and immunity, and is driving new directions in beauty and wellness. We created a platform to gauge what this moment meant to you and to brands.

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Trend Tracker

We have mapped out how all the last twenty years of trends have evolved. Use our bespoke Trend Tracker to learn how Experiences, Brands and Consumer behaviours have changed – and what this means for the future.

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Forecasting The Future

We designed a digital crash course to equip our clients with the skills needed to forecast the future. Find out how to spot cultural anomalies, map them onto the Diffusion of Innovation Curve and identify future trends.

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Community Commerce

Representing the power of new retail strategies in action, our Community Commerce experience was designed to highlight new ways to access and exchange products that are powered by curation, connection and co-creation.

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The Unicorn Index

The Future Laboratory and ePayments have created the Unicorn Index to gauge how well you and your business are positioned to capitalise on the shifts that will affect consumers in the next decade.

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Critical Horizons

Based upon research by our Trends Intelligence department, LS:N Global, discover the Future of Brand Purpose, Gender, Wellbeing, and Youth on our Global Futures Forum microsite.

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Uprooted Diets

From politicised sweets to gene-edited supermarket aisles, scroll through this interactive timeline to learn about the changes likely to affect our diets between today and 2035.

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Bio Tracker

Digital platforms will soon enable consumers to select which health data to exchange with brands for exclusive product rewards. But what are you willing to trade?

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Branded Cities

What if brands took on the role of city maker instead of governments? Would it be utopia or dystopia? Explore three potential 2050 placemaking scenarios.

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Storefront Salvation

Retail stores need to be redesigned to focus on new metrics of success. In this original game, take charge of a fictional store to find out what it takes to survive in this new landscape.

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