Market, Business and Industry Trends

Discover our sector hubs below and get industry-specific research that will make your business better prepared for tomorrow. 

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While it’s tempting to set up shop in the virtual realm, turn your gaze to physical locations, and how these destinations can benefit customers and communities – and reward retailers – in a multitude of ways.

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Beauty & Wellness

In 2022 and beyond, we welcome the resurgence of science, expertise and data. Prepare yourself for a new era of considered consumption and digital engagement as health regains its status as the number one priority.

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Unpack what lies ahead for the sector as it navigates rapid change, presenting crucial strategies for businesses to engage with the next generation of luxurians and demonstrate their value in new cultural spaces.

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Stay ahead of developments in the hospitality sector with the latest trends, foresight and strategic insight

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Food and Drink

Discover the ever-changing meaning of nourishment in turbulent times and discover the cultural rituals, flavour profiles and bio-hacks that are set to propel the food and drink market in unexpected directions over the coming decade.

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Media & Youth

As the world’s youth cautiously return to real-life experiences and nurture the social lives that had been stunted by the pandemic, take a closer look at what these offline behaviours mean for the online media and technology sectors.




At The Future Laboratory we define macrotrends by using intuition, our experience and data. Every year we publish over eight global macrotrends on LS:N Global. Become a member and learn about the major shifts in consumer behaviour.

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As the fashion industry grapples with existential questions about supply chain and overconsumption, discover how digitisation offers a new route for consumers still seeking to engage with clothing brands.



Gen Z

From educating elders to trading in stocks and inventing climate solutions, brands must prepare for the greatest knowledge exchange the world has yet seen, one in which children take the reins as disciplinarians.




With CEOs conflicted about luring teams back to the office with social events, wellness hubs and hybrid fit-outs, early adopter businesses and organisations are now focusing on work state solutions rather than work place ones.

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Sustainability as a one-solution label has been co-opted, but its definition still rings true for what humans are trying to achieve: the ability to maintain an ecological balance.


LS:N Global

Get to know your future consumers and understand how to use global trends and market shifts to your advantage

LS:N Global is the subscription-based foresight and consumer trends intelligence service by The Future Laboratory. Packed with original trend research, analysis, market intelligence and qualitative insights, LS:N Global provides business professionals with the confidence to make informed decisions about the future.

Members of the service get exclusive access to the consumer trends defining tomorrow’s cultural landscape, and the early adopters, innovators and start-ups driving global change across eight industry sectors. Explore verticals such as: News, Trends, Markets, Behaviours, Design Directions, Consumer Tribes, Reports and much more.


Creative Activations

Explore our foresight-powered microsites, strategic games and far futures scenarios created by our team of in-house designers. 


Reformation Generation

The year 2020 has brought great disruption to the lives of Gen Z, but what exactly does this mean? We’ve designed a zine to dig deeper into how they have responded and adapted to the chaos.

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Project Earth

We partnered with Selfridges for its new Project Earth Sustainability initiative. We hosted a three-part Instagram Live takeover and commissioned three new animations to promote it across social media.

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Retail Services

With remote consumption on the rise, brands are recognising that every exchange with their customers can help them to improve their business. We commissioned an illustrator to create a video that explores retail’s evolution.

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Recuperative Living

The  Covid-19  pandemic has created concerns about hygiene, wellbeing and immunity, and is driving new directions in beauty and wellness. We created a platform to gauge what this moment meant to you and to brands.

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Trend Tracker

We have mapped out how all the last twenty years of trends have evolved. Use our bespoke Trend Tracker to learn how Experiences, Brands and Consumer behaviours have changed – and what this means for the future.

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Forecasting The Future

We designed a digital crash course to equip our clients with the skills needed to forecast the future. Find out how to spot cultural anomalies, map them onto the Diffusion of Innovation Curve and identify future trends.

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Community Commerce

Representing the power of new retail strategies in action, our Community Commerce experience was designed to highlight new ways to access and exchange products that are powered by curation, connection and co-creation.

The Unicorn Index

The Future Laboratory and ePayments have created the Unicorn Index to gauge how well you and your business are positioned to capitalise on the shifts that will affect consumers in the next decade.

Critical Horizons

Based upon research by our Trends Intelligence department, LS:N Global, discover the Future of Brand Purpose, Gender, Wellbeing, and Youth on our Global Futures Forum microsite.

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Uprooted Diets

From politicised sweets to gene-edited supermarket aisles, scroll through this interactive timeline to learn about the changes likely to affect our diets between today and 2035.

Bio Tracker

Digital platforms will soon enable consumers to select which health data to exchange with brands for exclusive product rewards. But what are you willing to trade?

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Branded Cities

What if brands took on the role of city maker instead of governments? Would it be utopia or dystopia? Explore three potential 2050 placemaking scenarios.

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Storefront Salvation

Retail stores need to be redesigned to focus on new metrics of success. In this original game, take charge of a fictional store to find out what it takes to survive in this new landscape.

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What are market, consumer and industry trends?

Market, consumer and industry trends refer to the patterns of movement in a particular market or industry over time, and are generally determined by global drivers, human needs and changing consumer behaviours.

How do I find out about the latest market trends?

LS:N Global is the subscription-based foresight and consumer trends intelligence service by The Future Laboratory. Packed with original trend research, analysis, market intelligence and qualitative insights, LS:N Global provides business professionals with the confidence to make informed decisions about the future.

What are some of the key industries you analyse and write about?

We provide industry-specific research for retail, beauty and wellness, luxury and hospitality, food and drink, tech, media and youth.

What are the benefits of understanding industry trends?

Understanding industry trends provides business professionals with the confidence to make informed decisions about the future.

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