This is where their latest, joint, book, Future Normal comes from – and why its themes, while varied, cut through many of the shifts we are witnessing today and are certain to become normal and everyday. Think virtual companionship, ambient health, certified or trusted media, stealth learning, or metabolic or remote monitoring. All are themes we have covered on LS:N Global and all are core to frame-working current debates among consumers about how they can have some clarity and reassurance about what ‘normal’ means, and how to live it.
Their book carries case study after case study of how innovations are easing their way into our everyday normal and doing it in ways that make us feel better as a consequence of doing so.
But it is also about optimism. As Rohit says, ‘it’s easy to take on a dystopian stance, and yes, all technologies have a dark side – deep fakes, AI, whatever. But most innovations set out to do good, be better, improve the everyday, so why not celebrate that and give it voice? Why can’t optimism be normal?’ Why not indeed.