Expert quotes, future-facing insights and trend commentary

Our strategic foresight experts specialise in trend forecasting, consumer insight, foresight, brand strategy and innovation across a variety of key industry sectors.

Drawing on a workforce of 50+ specialists, our team are on hand to offer expert commentary and data-driven validation for your latest feature or to inspire your newsworthy stories with future-facing insights. 

We can also organise expert briefings and interviews with our co-founders, senior leadership team or strategic foresight experts to help you to become a part of the conversation shaping the future. 

Discover more about our business, our team and our media stats by downloading our press pack below. 

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If you’re a journalist looking for expert quotes or would like to enquire about sponsorships, specialist interviews or editorial partnerships, please get in touch at

In The Press



Men’s Health

20 Fitness Trends in 2022

The Future Laboratory foresight editor Kathryn Bishop spoke with Men’s Health to discuss the fitness trends of 2022, from wearable tech to fashionable hobby sports.

Image credit: Carolina Carballo for The Future Laboratory




The Future of the Home

The Future Laboratory foresight editor Kathryn Bishop spoke with Richard Godwin of The Guardian to discuss a more sustainable future for the home.

Image credit: Material Futures for The Future Laboratory




The beauty of fluidity

The Future Laboratory senior strategic researcher, Momo Amjad, spoke with Bel Jacobs to discuss the history behind third-gender communities.

Image credit: Carolina Carballo for The Future Laboratory



Business of Fashion

BoF's VOICES 2021

BoF VOICES is returning this year from Dec. 1 to 3 with a stellar lineup of speakers including The Future Laboratory's co-founders Chris Sanderson and Martin Raymond.

Image credit: Business of Fashion



Adobe Chats

The Alt-Experience series

The Future Laboratory co-founder Chris Sanderson features in episode one of the series as he discusses the future of retail and customer experience with Tina Daheley.

Image credit: Carolina Carballo for The Future Laboratory




Celebrity beauty brands this decade

Over the years we have seen many celebrities use their power and influence to sell products. Now, as our futures director, Victoria Buchanan, explains people want something more authentic, someone they can see has put the work in behind the scenes.

Image credit: LoveSeen




Post-pandemic workplaces

The Future Laboratory's foresight editor, Kathryn Bishop, discussed the future of the workplace and the physical office with Stylist's editor-in-chief Lisa Smosarksi, from new office designs to circadian rhythms.

Image credit: PHYD and Il Prisma, Italy




The phygital future of fashion retail

Foresight writer, Abi Buller, spoke with Drapers on the new hybrid approach to fashion, merging both the physical and digital worlds. Hear from Abi on the latest virtual fashion trends.

Image credit: Gucci Garden Archetypes, Florence. Photography by Agnese Bedini, Italy



Financial Times

Caffeinated rituals

Savannah Scott, The Future Laboratory's creative researcher, spoke with the Financial Times to discuss how caffeine is here to stay. Amid a rising trend of decaffeinated coffee, Savannah explores how adaptable, experimental and innovative caffeine can be.

Image credit: Panera, US

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How Covid changed how we drink

In a new report for Bacardi, The Future Laboratory unveiled the new trends in cocktails for 2021. From new drinking cultures to nostalgic classics, we explored how the pandemic has changed the way we consume alcohol. 

Image credit: The Facundo Rum Collection from Bacardi, London



Business of Fashion

Gen-Z’s evolving retail priorities

The Future Laboratory has produced a new report for Afterpay, combining raw consumer data with industry expertise and trend analysis to provide a comprehensive view of Gen-Z’s approach to and impact on retail.

Image credit: Project Futureproof by Deutsche Telekom, UK



Retail Week

The Covid trends here to stay

The Future Laboratory's futures director Victoria Buchanan tells Retail Week how pop-up retail locations and a trend for older generation online shopping are here to stay post-pandemic.

Image credit: Do Not Crowd by Mathery



John Lewis

Stripping back beauty

The Future Laboratory's senior creative researcher and beauty expert, Livvy Houghton spoke with John Lewis to discuss how simplifying your routine will also help your green credentials.

Image credit: ReDress by Kerri Cooper, UK



Business of Fashion

Commerce-Connected Content

Kathryn Bishop, our foresight editor, joined BoF to explore the competitive advantage early adopters are gaining in the surface revolution, sharing data driven intelligence from Tipser.

Image credit: Human Limited by Dimitri Daniloff



The Office Group

The workplace and talent attraction

Three experts, including The Future Laboratory's people director Fiona Anderson, argue that flexibility, trust and autonomy are key to attracting and retaining talent in the post-lockdown jobs market.

Image credit: Nowhere



Vogue Business

Gen Z isn’t ready to rent clothes

Discussing the spending habits of Gen Z and millennials, The Future Laboratory's co-founder Martin Raymond commented on how for some generations subscription-based purchases can pose more of an obstacle.

Image credit: Loanhood



BW Confidential

Beauty and wellness

The Future Laboratory's senior foresight writer Alex Hawkins explores the trends disrupting the beauty, health and wellness sectors from radical transparency to stress-busting and certified skincare.

Image credit: Carolina Carballo for The Future Laboratory




Youth futures and 'Hipsters' in 2020

The Future Laboratory's senior foresight writer, Holly Friend spoke with VICE to explore the future of hipster fashion, from North Face to ironic slogan tees.

Image credit: Reset Normal by The North Face, us


Our team of researchers, analysts, strategists and editors are available for expert commentary, thought-leadership events, specialist interviews and editorial partnerships.

Get in touch with our team


Chris Sanderson (He/Him)

Chris is responsible for delivering the company’s global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in major cities around the world. Clients who have booked his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Chanel, Harrods, Aldo and H&M.

Martin Raymond (He/Him)

Martin is editor-in-chief LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Cliff Bunting (He/Him)

Cliff is responsible for devising a strategy that ensures the commercial and operational performance of our business, creating new partnerships, and working with our clients to help them create their most prosperous future. He has helped clients such as Spotify, Nike, BSkyB and Amazon to anticipate the future and capitalise on the opportunities presented to them.

Fiona Anderson (She/Her)
people director

Fiona joined The Future Laboratory in 2016 to lead people management and talent acquisition. Her interest in people management began at Macmillan Publishers where she worked in an administrative capacity. As The Future Laboratory continues to grow, Fiona is committed to creating an environment where the team can do their best work while ensuring their professional ambitions are realised.

Rodrigo Tobal (He/Him)
head of marketing

Rodrigo is responsible for developing a 360-degree marketing strategy across The Future Laboratory and LS:N Global. He leads a team focused on maximising the company’s brand awareness and marketing reach in a bid to generate new demand for all services. With more than 10 years’ experience leading high-performing marketing teams, Rodrigo has a proven record of advising, planning and implementing B2C and B2B strategies.

Kathryn Bishop (She/Her)
foresight editor

Kathryn joined The Future Laboratory in 2016, and is foresight editor of LS:N Global. Specialising in luxury, she also works on its fashion content and leads commissioning internal and external articles. She has previously written for publications including Adorn Insight, VO+, Retail Jeweller, Professional Jeweller and CityAM.

Holly Friend (She/Her)
deputy foresight editor

As Generation Z expert at The Future Laboratory, Holly's work shapes trends intelligence platform LS:N Global, including micro and macro trend reports, renowned Trend Briefing events and Futures Forums. Joining the team in 2016, Holly also helps clients, from Spotify to Vans, harness youth culture trends, as well as presenting insight-packed keynotes.

Abi Buller (She/Her)
foresight analyst

Abi joined The Future Laboratory in late 2019 and writes across LS:N Global, including the daily Need to Know section. She has a background in fashion and continues to track industry shifts relating to sustainability and digital innovation. As well as leading the Fashion sector, she also contributes regularly to the Youth and Media & Technology verticals.

Olivia Houghton (She/Her)
senior creative foresight analyst

Olivia joined The Future Laboratory in early 2018 and is responsible for leading research to identify and visually communicate global trends across various lifestyle sectors. Contributing regularly to publications including Cosmetics Business, Vogue, Departures and Financial Times, Olivia is known as The Future Laboratory’s go-to expert for consumer trends in Beauty, Health & Wellness.

Savannah Scott (She/Her)
creative foresight analyst

Savannah leads visual research and design for food and drink and retail content on, The Future Laboratory's trends intelligence platform. Savannah is a regular contributor to LS:N Global's daily news and weekly articles, alongside leading visual research for a number of annual macrotrends and sector reports. She is also a member of The Future Laboratory's Diversity & Inclusion Taskforce and co-runs the company's Mental Health Network.

Emily Rhodes (She/Her)
creative foresight analyst

Emily joined The Future Laboratory in 2021 after graduating from Nottingham Trent University, where she studied fashion communication. Leading visual research for the youth, media and technology sectors, she also contributes to LS:N Global’s daily content, alongside visualising larger macrotrends and reports.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French (She/Her)
strategy director

Louise is one of the lead strategists at The Future Laboratory. With over 12 years’ experience in brand and innovation strategy, she works closely with clients such as Dell, Sony, Selfridges and Gulfstream to identify inspiring and revolutionary opportunities for change, and to develop practical strategic frameworks that provide the blueprints for putting the future first.

Victoria Buchanan
senior futures analyst

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry panel discussions and publications in the futures field.

Adam Steel (He/Him)
strategic foresight editor

Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.

Darian Nugent (She/Her)
senior strategic foresight writer

Darian creates tailored reports and thought-leading content across diverse industries. Unlocking future-facing strategies and new brand directions, Darian has written bespoke foresight reports for Jägermeister, Samsung and UBS. Before joining The Future Laboratory, she forecast fashion and youth lifestyle trends for Stylus.

Momo Amjad (They/Them)
senior strategic researcher

Momo is an expert in consumer and cultural research, winning the MRS’s Young Researcher of the Year Award in 2018. They are our senior consumer foresight lead, building bespoke consumer research and ethnographic projects for clients across all sectors and leading on LS:N Global’s Communities features.

Rachael Stott (She/Her)
senior futures analyst

Rachael is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors, inspiring our clients to prepare for the future. As our fashion and retail expert, she speaks regularly at our events, and has worked on projects for clients such as Adidas and the British Fashion Council.

Gursharan Panesar (She/Her)
junior futures analyst

Gursharan is responsible for generating research that shapes our foresight pieces. Her support in identifying and building trends provides clients with a comprehensive understanding of their futures. Since joining The Future Laboratory, Gursharan has worked on projects for a variety of clients, including Colgate, eBay, Microsoft and Spotify.

Britt Berden (She/Her)
art director

Britt is responsible for delivering creative elements for The Future Laboratory’s internal and client projects across all mediums, including editorial, film, photography, digital and spatial design. In the past she has helped bring future-facing insights to life, as well as developed creative strategies with clients such as Dell, WarnerMedia, Jägermeister and Bacardi.


Get in touch


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