1. Optimise longevity goals through science and technology
Given that consumers increasingly look for accredited and innovative products and services, there are promising opportunities for beauty, health and wellness players who invest in cutting-edge science and technology as a focal point in developing longevity solutions in terms of ingredients, therapies and devices.
2. Develop an accessible and personalised approach to longevity products and services
Businesses can consider providing consumers with products and services that offer data and information necessary to achieve personalised health outcomes. This can include diet, fitness and mental health recommendations to address specific ageing challenges. Regular health check-ups through subscription-based platforms, treatment programmes, apps or wearable technologies are solutions that brands can investigate to address consumers’ longevity needs.
3. Explore hospitality-centred longevity experiences
Beyond purely scientific and technologically enhanced betterment, consumers are also looking for longevity through holistic experiences, for physical, mental and emotional care and optimisation. Beauty, health and wellness hospitality experiences are an obvious appeal for longevity-focused consumers and a promising opportunity for brands given that the wellness tourism market is booming. Brands can consider offering treatments and services as part of a holistic wellness hospitality experience, as exemplified by Six Senses' collaboration with biotech company Orgenesis, which aims to make longevity feel like a holiday with its RoseBar collaboration.
4. Champion democratised longevity
Traditionally, technologies and advances in wellness and healthcare are primarily financially accessible to the wealthy. But across generations, consumers are seeking kinesis and purpose, and are connecting through values such as empathy and optimism, rather than age. Therefore, it is increasingly important for brands to demonstrate commitment to these values and to build philosophies of inclusivity around their longevity tools and services so that they are financially and globally accessible.
Our team of strategists have developed a wide-ranging set of strategic decision-making tools to help provide future-first solutions for our clients. If you would like to discuss how our Redemptive Diets macrotrend could support future planning for your brand, or if you have any questions about embedding our macrotrends into your business, send us a message at firstname.lastname@example.org. We look forward to accelerating into the future with you.
Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future growth and long-term prosperity. Our strategic services employ this future-first approach.