In March 2023, tech giant Apple introduced the new AirPods Pro with a range of audio innovations, including a more powerful Active Noise Cancellation feature. The launch also highlighted the Spatial Audio features that offer users an experience of personal ‘immersion’ in a world of noise. The brand speaks directly to a society increasingly seeking quiet, describing the product as ‘a marvel of modern silence’ that offers consumers the ability to ‘listen in peace’. Apple also announced a seven-day audio exposure feature, alerting consumers to exceedingly loud audio while using headphones.
In January 2023, Instagram announced Quiet Mode, a new way to help users focus, manage their time and set boundaries with their friends and followers. The feature allows users to turn off notifications, especially while driving or studying. They will also have more ways to curate content recommended to them on their Explore page, fostering even more hyper-personalised UX. Over the past few years, Instagram has also introduced functionality that allows users to disable likes and comments on posts, helping to ‘quiet’ toxicity and bullying on the platform.
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