Flower Therapy
With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers Nature on prescription Nature’s role in maintaining ...
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Most read articles:
Futures Generation Alpha 2030 Report 2025 Cocktail Trends Report Futures Future Journeys 2035 Type - Case Studies Understanding your Future Consumer technology The Future of Sport and AIIt’s time to tackle gender tropes in typography
Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the design sector With identities more fluid than ever, ...
A letter from our CEO
Welcome back and a very happy new year to you from all of us here at The Future Laboratory. We hope you had a restful and indulgent festive period and have come back ready to get stuck in to 2022 As ...
How fashion NFTs can spark eco-action
Brad Morris, founder of digital fashion house MYAMI, discusses how non-fungible tokens (NFTs) can become tools for promoting environmental action among consumers Let’s start with MYAMI. Can you tell ...
Welcome to the post-social era
With the advent of Web 3.0, major social media platforms will be usurped by small-scale decentralised social networks where privacy, community and co-creation reign The 2010s were the social media ...
Back to the F**kture: Ana Andjelic
In his latest Back to the F**kture podcast, author and The Future Laboratory co-founder Martin Raymond spoke with sociologist, columnist and author, Ana Andjelic to discuss how we should look to ...
2022 Cocktail Trends Report
Looking ahead at the key trends impacting cocktail consumption and the spirits business in 2022, Bacardi commissioned The Future Laboratory to produce a new foresight report identifying these trends ...
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