8 October 2021
Author: Martin Raymond and Ozlem Tuskan
Running her business out of Amsterdam, Ozlem also went through a divorce, after nursing him through life-threatening diseases, which in turn triggered a bout of PTSD, a life-changing event, she tells us, that in many ways kick-started the journey that led her to become the head of The Future Laboratory’s Strategic Foresight consultancy. She later founded The Resilient, which draws on the many skills, insights and personal developmental tools she developed and utilised over the years to manage her own journey, and to determine her own personal and professional goals; as she tells it, the right kind of resilience helps you unlock revenue by creating a stronger, more inclusive business.
And it is precisely this merging of the personal with the professional, the strategic with the spiritual and the psychological with the psychometric that intrigues me about Ozlem’s approach to uplifting your brand, or indeed yourself. As she puts it: ‘I connect the hard skills of creating future-fit brand value with the soft skills of conscious and resilient leadership to accelerate your income and amplify your impact.’
Quite so. But she’s also created a very pragmatic and professional framework behind how she does this – I’m thinking here of the many FTSE and Fortune 500 brands where she brought her forensic skills to bear when she worked at the Lab. But, and this is what warms me most to her approach, she fully understands those emotional skills we need as people and professionals to drive conscious businesses today – ones that require us to be purposeful, agile and flexible, but also to be empathetic, or as Ozlem puts it more succinctly, ‘to listen’. For without this there is no learning, no forward momentum, no journey. And without that, as she says, there is no life worth living!