In this episode (which coincides with the agency's 20th anniversary) he discusses the practicalities of running a forecasting business, and a range of issues that the Future Lab have identified as of being of direct importance on a social/cultural/business level, as they relate to brand futures and brand strategy.
So we talk about trends such as the 'Pleasure Revolution', 'Cultural Triangulation’, the 'Transformation Economy' along with his viewpoints on the focus that this series has taken around 'Hope, Community & Resilience'. And, of course, Chris acknowledges the ever-present influence of the mighty William Gibson.
The Future Laboratory have built a reputation for being incredibly dynamic, and this episode reflects on their success.
Listen to the podcast below.
You can listen to this podcast on Spotify and Apple Pocasts and Buzzsprout.
The Future Laboratory's co-founder, Martin Raymond, was also featured on The New Abnormal podcast in May this year, where he discusses the origin of trends, the patterns of change and how these have been accelerated by a new Covid-19 world. Listen now.
The Future Laboratory specialises in making a better future happen for businesses through our proprietary trends intelligence and strategic research. We aim to give our clients a glimpse of the future long before the rest of the world discovers it.
To learn more about the trends mentioned, become an LS:N Global member and gain access to news, research and expert insights.
Published by: 
22 October 2020
Author: Christopher Sanderson and Sean Pillot de Chenecey
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