17 August 2021
But don’t for a moment think that Ariane comes from that ethereal school of forecasters where her analysis of tomorrow is suitably vague enough or floral enough to inspire, rather than inform and innovate; she is a former agency planner, has a Cartesian brain (she’s French after all, with Corsican, Italian and Russian roots) and carries about with her a formidable black book as wide as the Place de la République near where she grew up, and where her family still lives.
And it’s probably her blended Franco-Russian-Italian sensibilities that make her such a globalist, and that black book of hers is as cosmopolitan as it gets. When you speak to her, she’s invariably in Mexico City, Paris, Nice, London, Venice, Milan, Barcelona or Tokyo, sometimes squeezing in three or more places within the same week. But she’s always doing that thing she loves most: connecting, meeting with ‘super-smart people’ (one of her favourite phrases) and taking that smartness and translating it into ‘super-clear’ moments of innovation and insight.