1. Decolonise the narrative
The wellness sector must consider historical wellness practices of people of the global majority. How can your business engage and support diverse communities beyond sponsorship or marketing to celebrate their lived experiences without appropriating their culture?
Look to fitness clubs like Blaque, which puts the Black experience at the heart of its services – from the music played to the beauty products available – and shows how being fit and healthy is no longer the preserve of affluent white people.
2. Create a new framework for hope
In an increasingly uncertain future, hope is emerging as a radical form of resilience and a new pillar of wellbeing. How can your brand help people to confront life’s challenges, build emotional resilience and accept human vulnerability?
Look to Madhappy, a Californian streetwear label that was launched in 2017, which recently unveiled The Local Optimist, a digital platform that aims to spread optimism and openness around mental health.
3. Build a bio-contributing brand
With an unprecedented awareness of how sustainability is linked to wellness, brands have an opportunity to preserve and provide equitable access to nature. How can you establish a dynamic between personal and ecological wellbeing?
Learn from brands like Haeckels, which demonstrates regenerative practices such as aquaculture and shows how this could help close the gap between health and sustainability in the future.
Our team of strategists have developed a wide-ranging set of strategic decision-making tools to help provide future-first solutions for our clients. If you would like to know more, or have any questions about embedding our macrotrends into your business, drop us a message at firstname.lastname@example.org. We look forward to accelerating into the future with you.
Strategic foresight is the most valuable tool you can adopt to identify and chart a course for future growth and long-term prosperity. Our strategic services employ this future-first approach.