The rapid normalisaton of remote learning paves the way for brands to enter the home-schooling market and help a new cohort of parents manage their new roles as educators. According to Gallup, 43% of American working parents say that balancing a job and helping kids with school has been a major challenge.
To give parents time back their time, new virtual schools are emerging, such as Wingu Academy. The remote-learning platform combines ed-tech with face-to-face teaching, providing educational support to schools and home-schoolers all over Africa, featuring live classes and tutorials along with interactive online content.
Travel and hospitality brands can also offer a helping hand to parents. As Sara Clemence, co-founder of The Expedition, highlights, the pandemic has inspired many Millennial parents to explore world-schooling. ‘What might otherwise seem like a loss of stability is a time to have a family adventure,’ she tells LS:N Global. Clemence is also seeing families ‘renting ocean-front villas in Hawaii and hiring full-time teachers to come with them.’
Luxury hotel brand Montage is targeting such footloose families with its Montage Academy offering, which aims to make remote learning less stressful. For $175 (£132, €146) a day, kids get access to a supervised study hall, online tutoring services from the Princeton Review, and hotel spa ‘movement breaks’.
In a future in which education primarily shifts to a remote model, we will see the emergence of new IRL and URL spaces that marry Generation Z’s need for social connection with their hunger for autonomy and entrepreneurship.
With education no longer centralised in a physical space, college students are being inspired by TikTok’s Hype Houses, renting large ‘collab houses’ with friends and doing school remotely, together. These communities can range from lavish beach villas in Barbados to Cottagecore-ready options in the rural Midwest. ‘We all want new experiences, but that’s been hard to come by,’ says 19-year-old Erik Boesen, who is looking to reclaim autonomy and replicate the social element of college.
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